According to a report out of Cardealermagazine, BMW Product Manager James Morrison says that response to the 1M has been greater then was expected and BMW is now looking at the possibility of spin-offs. Should be interesting!
Here is the first set of comparison photos of the 1M coupe versus the E46 M3. Many feel that the 1M’s squat stance with aggressively flared fenders harks back to the similarly aggressive stance and shape of the E46 M3. We tend to agree. Judge for yourself in these photos.
MSN UK comes in with their review of the 1M coupe, praising it as all the other publications have and calling it a sure-fire bet to become a modern classic and BMW’s best cult car in years. Read on!
See what the auto journalists saw at the 1M press drives in this video of Matt Russell’s (M Brand Manager, US) presentation on the 1M coupe. See the philosophy, goals, and technical details behind the development of the M group’s hottest new coupe.
BMW UK has launched the first commercial for 1-series M coupe, which recently went on sale in England. The commercial features a valencia orange 1M coupe on some empty twisties in the countryside poised to swallow up some tarmac, followed by some serious driving. It’s rare to see tire smoke, much less drifting, in a BMW commercial, so the 1M is clearly being advertised by BMW as a model for serious driving enthusiasts.
Axis of Oversteer was in attendance at the Monticello race track in NJ for the first BMW 1M press test drives. Here is some fun drifting and hoonage in the 1M coupe.
Autoblog’s review of the 1M coupe is in and this is the message they have for everyone — “Enthusiasts, BMW has your car.”
The following sums up their experience in a few sentences: In similar manner, what makes the 2011 BMW 1 Series M Coupe so special isn’t found in charts, numbers or statistics. Instead, its appeal is discovered once you settle into the supportive bucket seats behind the thick steering wheel. Its allure is captured in the masterful combination of a torque-laden engine mated to a lightweight rear-wheel-drive platform controlled with a traditional manual transmission – the little coupe with the big flares is old school retro-cool and deliciously fun to drive. The new BMW 1 Series M Coupe doesn’t target boy-racers, it targets enthusiasts.
HP Autowerks is one of the first tuners we have seen take delivery of a project 1M coupe. Theirs is an alpine white 1M and they have already outlined their performance modification plans for the newest addition to their garage.
Jalopnik prints their 1M first drive review, echoing what many auto publications have said before them – that the 1M is most surely an M car. Driver Mike Spinelli was impressed with the car’s great limits, handling, and stance. Perhaps the best compliments paid were the constant comparisons and references to big brother M3.