BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.
Car and Driver gives its quick test review of the 2011 335i with its new N55 motor. They call it the same as before, only now even better. Check out their full review.
Beginning with March production, the following changes take place for 3-series:
* New M-sport package (which expands to include additional wheel styles) will be called ZM2, replacing ZMP
* Sport Package (ZSP) no longer available on coupe and convertible (the equipment from this package is already included in M-sport package)
* 328i coupe and convertible M-sport package receives new 18″ wheel style 152
* 328i xDrive coupe M-sport package includes 17″ … CONTINUED
The BMW Group UK has scooped seven awards from one of the country’s leading fleet publications. Business Car magazine has honoured the BMW Group with the headline accolade of ‘Manufacturer of the Year’, for the third year in a row, in recognition of BMW’s diverse product portfolio and class-leading running costs.
The title ‘Business Car of the Year’ was awarded to the new BMW 5 Series for its combination of superior build quality, driving dynamics and class-leading economy, while ‘Green Car of the Year’ was scooped … CONTINUED
On the heels of the big BMW turbo 4-cylinder news yesterday, SCOTT26 has provided some dates for the switchover of certain BMW models from the current inline 6-cylinder to the new twinpower turbo I4 motor, as well as the end of production of the current 3-series, M3 and 1-series.
Here is the I4 switchover and end of production schedule (inside).
Car and Driver has published the results of its annual 2011 Lightning Laps showdown at VIR, which includes several BMWs including the M3, 335i, Z4, and 135i. Check out their full lap time results inside.
Although this is not the most technical of 335is test drive reviews, it still contains some good info for those interested in the 335is. Here are some notable comments.
Mercedes-Benz released the first details and pictures of the facelifted C-Class yesterday. As always, it’s a fun exercise to compare direct competitors, so let’s see how the new facelifted C class fares against the E90 LCI which was presented back in 2008.
114 grams of CO2 per kilometre and 120 kW/163 hp – this relation between emission levels and engine output can only be achieved with BMW EfficientDynamics. BMW has realised it in a premium vehicle of the medium range which also offers a luggage compartment volume of up to 1,385 litres (48.9 cu. ft): the new BMW 320d Touring EfficientDynamics Edition.
The new combination of efficiency, driving pleasure and versatility is possible due to the use of technology for the reduction of fuel consumption and emissions involving a … CONTINUED
Add another to the E90/E92 BMW 3-series already crowded award mantel. Automobile Magazine has named the 3-series to its 2011 All-Stars list, for the 21st time. Perhaps the best summary from Automobile – “As the car enters the sixth year in its current form, it still has no equal.”
“Fantastic chassis balance, beautiful steering, lovely shift action,” gushes senior editor Joe Lorio. “Add in the phenomenal performance — and surprisingly good fuel economy — and you’ve got the segment’s standard-bearer. Again.”
Edmunds Insideline has track performance tested the 2011 335is, achieving some great performance numbers, nipping at the heels of the E90 M3. Here is their performance test video and test results:
0-30 (sec): 2.0
0-45 (sec): 3.5
0-60 (sec): 5.0
0-75 (sec): 7.3
1/4-Mile (sec @ mph): 13.3 @ 104.6
0-60 with 1-ft Rollout (sec): 4.7
30-0 (ft): 27
60-0 (ft): 111
Slalom (mph): 67.2 (66.0 stability control on)
Skid Pad Lateral acceleration (g): 0.91g ( 0.85g stability control on )
CNN Money and collector car experts at Hagerty Insurance has compiled a list of the 10 cars it believes may be sought after collectibles in the future. The 335is is the only current BMW to make their list.