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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

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In an interview with Automotive News, Jaguar’s global brand director, Adrian Hallmark, lets known that the UK automotive company is currently considering bringing a small sedan to market. This new sedan would slot in under the Jaguar XF and compete directly against the F30 3-series or the Audi A4/A5.

The last time Jaguar introduced a smaller sedan with lower pricing to take on the 3-series was with the Ford Mondeo based X-type, which had little success in the competitive compact sports sedan segment.

But, Jaguar may be ready … CONTINUED

2011 BMW 335i Coupe – Quick Test

02/05/2011 at 4:30 PM
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Car and Driver gives its quick test review of the 2011 335i with its new N55 motor. They call it the same as before, only now even better. Check out their full review.

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Beginning with March production, the following changes take place for 3-series:

* New M-sport package (which expands to include additional wheel styles) will be called ZM2, replacing ZMP
* Sport Package (ZSP) no longer available on coupe and convertible (the equipment from this package is already included in M-sport package)
* 328i coupe and convertible M-sport package receives new 18″ wheel style 152
* 328i xDrive coupe M-sport package includes 17″ … CONTINUED

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We bring you the most revealing photos yet of the upcoming 2012 3-series (F30)! Until now, the F30 has been fully cladded with little showing other than its general lines, shape, stance, and proportions. The strip tease has now commenced with part of the headlights now visible – showing beautiful LED angel eyes. The tail lights have now also been partially unveiled, showing a wrap around design featuring upsweeping light bars, LED indicators, and regular brake lights.

The production rear bumper has now also been installed … CONTINUED

BMW Spyshot

BMW F30 3 Series Render by Bimmermag

01/25/2011 at 12:45 PM
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Here is another F30 3-series render, courtesy of Bimmer Magazine. The front front fascia’s more upright stance and lower bumper borrows from the current 5 and 7-series bumper. We hope the headlights come out as sleek as the ones in this render.

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The BMW Group UK has scooped seven awards from one of the country’s leading fleet publications. Business Car magazine has honoured the BMW Group with the headline accolade of ‘Manufacturer of the Year’, for the third year in a row, in recognition of BMW’s diverse product portfolio and class-leading running costs.

The title ‘Business Car of the Year’ was awarded to the new BMW 5 Series for its combination of superior build quality, driving dynamics and class-leading economy, while ‘Green Car of the Year’ was scooped … CONTINUED

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On the heels of the big BMW turbo 4-cylinder news yesterday, SCOTT26 has provided some dates for the switchover of certain BMW models from the current inline 6-cylinder to the new twinpower turbo I4 motor, as well as the end of production of the current 3-series, M3 and 1-series.

Here is the I4 switchover and end of production schedule (inside).

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We reported earlier about the rumor that BMW was considering to build a fourth model at the US plant in Spartanburg, SC. Ian Robertson, member of the BMW board of management responsible for sales and marketing, now confirmed with FAZ that they were actually looking into this. While there’s no final decision, Robertson said they “would by no means put that off the table.” The US market continues to be the most important market for premium vehicles, so an US production would make sense for either … CONTINUED

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Autocar Magazine in the UK is speculating that the rumored 3-cylinder engine that BMW has been working on for some time now, will be seen under the hood of the F30 3-Series. This should come as no surprise, as the 3-Series is the bread and butter volume car in the BMW brand, and such an efficient engine would go a long way into promoting BMW as THE brand for sustainability.

The engine itself is rumored to be a 1.5L 3-Cylinder diesel engine … CONTINUED