For anyone who is vigilant about the popularity of BMWs they spot on the roads of North America, this should come as no surprise - the 5-series GT has unfortunately been a bit of a sales disappointment. In an interview with Automotive News, BMW of North America CEO Jim O’Donnell says he wishes the company hadn’t stopped selling the 5-series wagon (F11) in the United States last year because the company thought a lot its 5-series station wagon customers would go with the GT.
Instead of luring the 5-series station wagon owners to the GT, it’s the 7-series owners who seem interested in the 5-series GT instead. As an example, in Florida, 10 percent of BMW 7-series owners have replaced their cars with the 5-series GT, … CONTINUED
NORBEFILMS sets some beautiful imagery of the F10 5-series M-sport to music by Moby. Enjoy the visuals.
In case you missed it, the BMW Performance Parts Manager recent revealed that the BMW Performance Power Kit will soon be coming in two stages, for both the N54 and N55 motors. Stage 1 PPK will be software upgrade only and Stage 2 PPK will be software and hardware upgrades.
Our F10 5-series owner members made a strong showing at this year’s Bimmerfest this past weekend. The F10 has been available for just over a year now, which has given owners plenty of time to customize and modify the car to their own tastes and liking. Check out the gallery of F10s at Bimmerfest inside.
Check out AbsoluteAuto’s jet black F11 5-series touring, one of the best looking modified F11s we have seen yet. Based on the M-sport F11 5-series, they have added BMW performance grilles, a suspension drop, and a set of gorgeous 20″ BBS LM DBK wheels.
BMW Performance Parts Manager Eric Riehle recently took questions from United BMW gathered from Bimmerpost members. On video, he addresses BMW Performance plans for limited slip differential, lease residualization program, new electronic performance steering wheel, M3 performance parts, and N54/N55 performance power kits. Check out the interview inside.
The BMWUSA website is showing that the $1900 navigation option will be included free on F10 5-series orders for the month of May! This is basically a $2k discount on all 5-series, so anyone considering ordering in the next few months should consider moving up your order dates to take advantage of this offer.
Hamann has extended its catalogue of upgrades for the 5-Series by including the touring. Granted, the front pieces are all a direct swap from the Sedan counterpart, but new sideskirts and rear addons should make those touring owners who want a new body kit happy.
BMW fans bemoaned BMW’s seeming abandonment of “The Ultimate Driving Machine” slogan (although it was never formally abandoned or done away with) in favor of the recent “JOY” campaign. But, The Ultimate Driving Machine is back! In this new BMW ad featuring an F10 5-series and a refueling plane, The Ultimate Driving Machine slogan is indeed used. The message may be a bit more green than in prior times, but the commercial nevertheless evokes a sense of the performance image on which BMW has staked its business.
We first saw BMW’s refocus on their classic slogan at this year’s NYIAS where the main display graphic is large THE ULTIMATE DRIVING MACHINE letters hovering over the entire display. Contrast this with last year’s NYIAS … CONTINUED