BMW fans bemoaned BMW’s seeming abandonment of “The Ultimate Driving Machine” slogan (although it was never formally abandoned or done away with) in favor of the recent “JOY” campaign. But, The Ultimate Driving Machine is back! In this new BMW ad featuring an F10 5-series and a refueling plane, The Ultimate Driving Machine slogan is indeed used. The message may be a bit more green than in prior times, but the commercial nevertheless evokes a sense of the performance image on which BMW has staked its business.

We first saw BMW’s refocus on their classic slogan at this year’s NYIAS where the main display graphic is large THE ULTIMATE DRIVING MACHINE letters hovering over the entire display. Contrast this with last year’s NYIAS … CONTINUED

3DDesign has officially released their highly anticipated F10 / F11 M-Sport Aero Kit, for M-sport package equipped F10s. The aero kit includes a full host of cosmetic parts, including a Front Lip Spoiler (frp), Front Lip Under Splitters (cf), Roof Spoiler (frp), Trunk Spoiler (frp), Dual / Quad Exhaust Rear Diffuser (cf), and Single-side Exhaust Rear Diffuser (cf).

Fifth Gear’s Vicki Henderson takes the 535d M-sport against the Jaguar XF Diesel S onto the track for a hotlap showdown at the Assen circuit. Both cars are powered by 6 cylinder turbo diesel engines.

The 535d motor is good for 300hp and 440 pound-feet of torque, which covers 0-62mph in 5.7 seconds while achieving 46.3mpg. The Jaguar XF Diesel S has 275hp under the hood with its 3.0L AJV6D Generation III diesel turbo with 0-60 in 5.9 seconds and an MPG of 42mpg. Winner? Results inside.

BMW’s head of German Sales, Karsten Engel and Dingolfing Plant Manager Wolfgang Stadler today announced production of the 8th Million BMW produced at the plant and destined for the Piepenbrock Group. The vehicle was accepted in a ceremony by Olaf Piepenbrock to expand his own fleet of over 100 BMWs.

BMW Dingolfing currently produces about 1,400 units per day, which accounts for about two-thirds of the global BMW 5-Series production capacity. The 5-Series has a long tradition tied to the Dingolfing plant, which was the site of production of the first generation 5. As such, the plant is considered one of BMW’s best factories and is also home to the BMW 7-Series production line.

ARKYM has released their F10 M-Sport AeroSport Package featuring cosmetic components for the factory F10 M-sport kit, including carbon fiber front lip spoiler, carbon fiber rear diffuser, and carbon fiber trunk spoiler.

The F10’s interior design Olive Heilmer and exterior designer Jacek Fröhlich explain their inspirations and philosophies behind their designs for the hot selling F10 5-series. As the video explains in more details, the F10’s interior drew inspiration from fine vintage watches and the exterior goes after a strong and muscular impression, drawing from BMW’s motorsport heritage and Munich’s surrounding mountains.

Using a mix of factory and custom parts, along with some ingenuity, 5POST member andreastrones has put this together this beautifully modified F10 530d. Check out his equally impressive photos inside.

In the run-up to the international automobile trade show Auto Shanghai 2011, BMW Brilliance Automotive presents the concept of a premium-segment plug-in hybrid sedan. In collaboration with its joint venture partner Brilliance China Automotive Holdings Ltd. BMW Group has thus taken the next step of the way towards creating the new energy vehicle for China. The prototype is based on the long wheelbase version of the BMW 5 Series Sedan, developed exclusively for the Chinese automobile market and produced at the Shenyang site. It is the first vehicle in its segment in China to provide a fully fledged combination of exclusive style and environmental awareness. In this way, it closes the gap in the high-end area while at the same time laying the foundation for the … CONTINUED

Count me as one of the people who strongly believes that the F10 5-Series comes out of the box with a beautifully sculpted look. The M-Sport and new M5 of course take that sculpted look to the next level.

Now, i’m not against body kits by any stretch, but in my opinion, this new concept from Prior Design takes things in the wrong direction. Their designs rests on the use of the E90/E92 M3 center grill design grafted onto the F10 5-Series bumper with a row of horizontal LED foglamps along the top part of the brake ducts. The front fenders have been modified with designs lifted straight from the 1M, including an M-like bar that crosses the design crease. Larger wheels and a blacked out roof … CONTINUED