When we posted up the first TV commercials for the new 6 series two days ago, there was a pretty big stir. Not over the car or its design, but over the commercial and what the meaning was. Some focused on the two men smiling at each, some focused on the little girl and others bemoaned the fact that the cars weren’t racing around a purebread race track.
First and foremost, we need to understand that these commercials are created by the marketing team, and aren’t a reflection on what the engineers and designers had in their minds, its just a tool to convey a message. And the message should be ideally directed towards the group of people who would potentially buy this car. In this case, … CONTINUED
The JOY theme continues into the advertising campaign for the new for 2012 BMW 6 Series, titled JOY FLOWS. With the recent introduction of the Coupe to compliment the convertible, it seems BMW is ready to kick off its broader media campaign, and has put out this visually vivid commercial.
The commercial takes place in a european fountain shooting water onto the cars, think: upscale wet t-shirt contest .
Photos of both cars getting down and wet in the fountains are available in our official threads for both the coupe and the convertible
Prior Design provides a preview of their stunning upcoming F12/F13 6-series coupe and convertible aerodynamics kit currently in development. The kit features heavy doses of black-out effect, with black wheels, grilles, side turn signal element, and roof. Also seen is a beefy and aggressive front bumper replacement with carbon fiber lip, a vented hood, quad exhaust and rear bumper replacement with carbon fiber rear diffuser section. Real photos and more details to come when available.
Literally one highlight about the just announced BMW 6-Series Coupe are the Adaptive LED headlights. Available as optional equipment for the 6-Series Coupe, horizontal LED ribs positioned in the centre of the light rings are used as light sources for both low beam and high beam. Squared-off LED angel eyes and LED accent lights in the upper corner complete the visual appearance.
But, the LED headlights aren’t just a design feature, they also make for several technical advantages. According to BMW, “their bright white light provides an intense and even illumination of the road ahead. From a colour perspective, the light comes much closer to natural daylight than that created by conventional halogen or xenon headlights, lending even reflective objects far greater contrast.”
The Alpina B6 based on the all new 2012 F13 coupe is imagined in even more detail in this stunning rear-view render by philip.
We’ve updated the official F13 6-series coupe thread with new exterior and interior photos of the all new 2012 650i coupe (F13). The new photos only reinforce how beautiful the new coupe is, both inside and out. Check out the updated hi-res wallpaper set of photos inside.
Harold Wood is certainly getting better and better with his renders, this time he brings the magic of Alpina to the all new 6 Series. Not only is his render spot on, but I think the classic Alpina wheels, color and aerodynamics compliment the shape of the 6 series perfectly, and I predict such a car would be an instant classic. Make sure to check this render out!!
With the official release of the new 6 series coupe we’ve have gotten our hands on 6 new videos of the car, in full HD quality. These are awesome to watch, especially the lighting sequence video which demonstrates the projector shape that basicly follows the idea seen on the original concept car. Its perfect!
The all new 6-series coupe has just been unveiled and we think she’s a beauty. Looks are of course in the eyes of the beholder, but we also think she compares favorably against the predecessor E63 6-series coupe, inside and out. We’ve put together a photo comparison so you can make your own judgements.
Here’s how the new F13 6-series coupe compares with the outgoing model:
192.7 in. (4,894 mm) in length – 2.9 inch (74mm) increase over previous 6-series coupe
112.4 in. (2,855 mm) wheelbase – 2.95 inch (75mm) longer than previous 6-series coupe
74.6 in. (1,894 mm) width – 1.5 inch (39mm) wider over previous 6-series coupe
53.9 in. (1,369 … CONTINUED