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When we posted up the first TV commercials for the new 6 series two days ago, there was a pretty big stir. Not over the car or its design, but over the commercial and what the meaning was. Some focused on the two men smiling at each, some focused on the little girl and others bemoaned the fact that the cars weren’t racing around a purebread race track.

First and foremost, we need to understand that these commercials are created by the marketing team, and aren’t a … CONTINUED

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The JOY theme continues into the advertising campaign for the new for 2012 BMW 6 Series, titled JOY FLOWS. With the recent introduction of the Coupe to compliment the convertible, it seems BMW is ready to kick off its broader media campaign, and has put out this visually vivid commercial.

The commercial takes place in a european fountain shooting water onto the cars, think: upscale wet t-shirt contest .

Photos of both cars getting down and wet in the fountains are available in our official threads for both … CONTINUED

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109

With the official release of the new 6 series coupe we’ve have gotten our hands on 6 new videos of the car, in full HD quality. These are awesome to watch, especially the lighting sequence video which demonstrates the projector shape that basicly follows the idea seen on the original concept car. Its perfect!

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The time has come for the official release of information, photos, videos and wallpapers related to the all new BMW 6-Series Coupe. And BMW have done it in real style, choose Vermillion Red as the launch color of the coupe, a color that really shows off the lines and the new fixed top roof beautifully!

Official BMW New Vehicle Press Release
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Here’s a live look into the F12 6-series convertible production process. The new BMW 650i Convertible is built at the BMW plant in Dingolfing, Germany. Also rolling off the assembly line at the BMW Group’s largest production plant are the BMW 7 Series and BMW 5 Series models. The flexible and efficient processes at the plant combine state-of-the-art production technology with a standard of quality defined by meticulous craftsmanship in the manufacture of premium cars configured to customer requirements.

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If you’re a fan of the new 6-series convertible, this 25+ min. of stock video footage should be a treat. The video features the 650i convertible on location in beautiful Cape Town, South Africa. The clip features driving scenes, exterior design, engine, and interior design segments.

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WHAT CAR? Magazine has gotten some alone time with a stunning new 640i SE Cabriolet and brought along some readers to get their opinions on the new vehicle and at the same time offer some stunning visual shots of the car in HD video. Worth the watch!

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Head of BMW Group Design, Adrian van Hooydonk, provides some insight in this video behind the design philosophy of BMW’s newest top of the line convertible, the all-new 6-series cabrio, which just made its world premiere at the 2011 NAIAS @ Detroit

Autoshows
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We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.

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Introduction video for the 2011 BMW 6-series Convertible (F12) featuring some words on the new 6 series convertible’s design.