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BMW i

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Today, the BMW Group presented its first BMW i Store worldwide in London, unveiling a showroom that offers a completely new brand experience focused on sustainable mobility. BMW i Park Lane will officially open its doors on 25th July.

The event to preview the new BMW i Store was hosted by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.

Ian Robertson said: “BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, … CONTINUED

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Celebrating its premiere at the BMW i Store is the new BMW i Pedelec (Pedal Electric Cycle) Concept – a custom-made complement to the BMW i3 Concept. The ace up the sleeve of the compact bicycle? It can be folded up almost in the blink of an eye and, handily, there is room for two of them in the boot of the BMW i3 Concept.

BMW i has come up with an innovative two-wheeler, which acts as the perfect complement to the BMW i3 Concept and adds … CONTINUED

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At today’s SMMT 2012 International Automotive Summit at Canary Wharf, London, Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, announced that the new generation of high-tech, 3-cylinder petrol engines for the future BMW i8 plug-in hybrid sports car will be produced exclusively at the BMW engine plant at Hams Hall, near Birmingham.

Ian Robertson said: “Our Hams Hall engine plant, which last week celebrated production of the three-millionth engine since the plant was opened in February 2001, will make an … CONTINUED

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BMW has been busy trademarking. Below is a list of some recent BMW trademark filings for future potential models. Remember, just because a manufacturer registers a trademark does not mean that the model will necessarily come to fruition. But, it makes for some fun speculation and certainly paints a rough map of what potential future models we may see out of Munich.

Recent Trademark List:

X2, X4
M1, M2, M7, M10
2 Series Active Tourer
… CONTINUED

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Last we saw the BMW i8 hybrid sports coupe prototype it was being tested during the dead of winter in Northern Sweden. It’s now Spring and the i8 mule is being tested in the much more pleasant settings of Southern Germany.

The camouflage remains the same as before, but with these clear prototype i8 photos and the recently revealed i8 Spyder Concept, we already have a pretty good idea of the size, proportions, stance, and styling details of the 2014 i8 production car. It will resemble the … CONTINUED

BMW Spyshot
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Have a look at the sights and sounds from BMW’s presence at the 2012 Auto China show, currently underway in Beijing, China. The two big premieres at the show for BMW were the BMW i8 Spyder Concept and the BMW 3 Series Li Long Wheelbase model. The press conferences for each model can be viewed below, along with some more information on each and photos.

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The BMW i8 Concept Spyder is celebrating its world premiere at the Auto China 2012 in Beijing (23 April – 2 May 2012) and the rear-end of the car clearly bears the eDrive emblem for the new technology. In future, the designation eDrive will identify the drive technology for all electric and plug-in hybrid cars from BMW i.

BMW eDrive comprises the components of the electric drivetrain: the electric motor developed in-house by BMW, the lithium-ion battery, and finally the intelligent motor management system. This technology ensures … CONTINUED

Official BMW i8 Spyder Concept Videos

04/02/2012 at 10:20 AM
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We’ve shown you photos of the BMW i8 Spyder Concept, now see it in motion in its first videos. Inside you’ll find footage of the i8 in driving action as well as exterior and interior design clips.

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The just unveiled BMW i8 Concept Spyder naturally calls for a comparison to its open-air sibling. It’s an interesting comparison for several reasons. Seeing both concepts shows the differences between both cars/concepts but also shows some progress BMW has made in the development of the Concept i8. At first sight, the i8 Spyder looks even more focused and ‘mean’ than the i8 Coupe. Part of the reason for this is that the i8 Spyder is 15 cm or 6 inches shorter than the i8 Coupe (see … CONTINUED

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Introducing the BMW i8 Spyder hybrid sports car concept! The BMW i8 Concept Spyder with eDrive is an open-top two-seater embodying a form of personal mobility with equal sporting and emotional appeal.

Under the banner of its sub-brand BMW i, the BMW Group is developing a range of purpose-built vehicle concepts and complementary mobility services which meet the changing needs of customers and redefine the understanding of personal mobility. As well as adopting intelligent technologies and innovative design, BMW i is pursuing an all-embracing approach defined … CONTINUED

LEAKED: BMW i8 Spyder Concept

03/30/2012 at 8:25 PM
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The BMW i8 Spyder Concept has been leaked ahead of the official release which will come very soon and ahead of its premiere at Auto China 2012 in Beijing next month.

Check back soon for more photos and details on the i8 Spyder Concept!

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BMW’s highly anticipated i8 plugin electric hybrid sports car is not due until 2014 but CAR claims to already have the skinny on the production i8′s specs and performance data, as follows.

Powertrain / Drivetrain

The gullwinged production i8 is reported to weigh 1,450kg (3,196 pounds). Its 170hp electric motor drives the front wheels while a 223hp / 295lb-ft turbo 1.5L 3-cylinder engine powers the rear wheels. Combined hp and torque figures are 393hp / 406lb-ft torque, more horsepower than the concept’s 349 hp and the same torque … CONTINUED

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Here is the best look yet at the gullwing / butterfly doors which will be featured on the production BMW i8 when it hits the market in 2014. The doors appear to open in the same fashion as did the BMW i8 concept.

Judging by photos, it’s apparent that the doors will not be constructed from glass, as in the concept i8. According to Scott26, the door skins are made of CFRP, but BMW is working on applying type of film over the CFRP which can be … CONTINUED

BMW Spyshot
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Here is the very first spy video of the 2014 BMW i8 production prototype, giving us the first live motion look and listen at the upcoming i8 hybrid sports car. Also confirmed in the video is the retaining of the gullwing doors as seen on the concept i8 car.

Check out the video and all details on the BMW i8 inside.

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Although this pre-production i8 tracks the concept version’s styling generally, as expected, there are some significant changes from the i8 concept model [official info/pics]. The front fascia has lost a bit of its shark nose front slant with a new lower front bumper design, which protrudes more than that on the concept. Also, the headlights have been moved forward to the edge of the hood. This comes as no surprise considering the fact that the extremely deeply set headlights on the concept i8 would likely limit … CONTINUED

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What we know about BMW’s aggressive push into the electric car market (via their dedicated BMW i brand) is that it is essentially a two pronged approach. Cover the exotic sports car market with the BMW i8, to effectively show that an electric car can be a desirable super-car and at the same time produce a compact and efficient city car with the BMW i3.

While both of these cars will do alot to put electric cars into the mindset of car buyers and enthusiasts, the real … CONTINUED

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The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.

Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the … CONTINUED

BMW i3 Smartphone App Previewed

01/03/2012 at 4:03 PM
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BMW teases its future BMW i3 smartphone app on its facebook page ahead of the i3′s market launch in 2013.

Looking like something out of tron, the slick looking app will allow monitoring of the i3′s battery charge status, lock/unlock doors from the smartphone, schedule a trip time so that the i3 can thermal precondition ahead of time, and a smart charging mode which presumably sets the i3 to charge when household electricity usage is lowest or most affordable.

There is also a navigation feature with charging station … CONTINUED