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12/20/2011    9:06 AM
COMMENTS: 3

BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.

BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW i will be initiating an innovative campaign, which will exploit the advertising potential of the iPad and open the door to a three-dimensional world of mobility images and experiences. The BMW i3 and BMW i8 concept cars will form the … CONTINUED

11/26/2011    5:00 PM
COMMENTS: 13

Interview with the designer of the BMW i3, Richard Kim.

The i3 began life as the Megacity electric project car, but the concept evolved into a purely electric runabout that would be configurable, when it went on sale in 2013, with a gasoline-burning, 3-cylinder range extender.

Without an engine up front — the range extender is in the rear — the hood area could become smaller and the vehicle higher as a wide battery pack on the floor became the key element determining the vehicle’s shape. Computer-generated sketches of the innards of the i3 shown on Wednesday, depicting the passenger module sitting atop the drive module, suggested a stagecoach without horses.

Mr. Kim and his colleagues were charged with making this tall and somewhat gawky form into something that … CONTINUED

11/17/2011    7:30 PM
COMMENTS: 34

As scenes from the latest installment of the Mission Impossible film series played on an 18-foot-tall, 39-foot-wide silk screen, the screen itself was whisked away to unveil the first concept vehicles of the new visionary and sustainable brand, BMW i – the fully electric BMW i3 Concept and the hybrid-electric BMW i8 Concept – from which Paula Patton, star of Mission Impossible: Ghost Protocol and BMW President Ludwig Willisch emerged, officially unveiling the vehicles for the first time in North America at the 2011 Los Angeles Auto Show. The BMW i3 and i8 Concept vehicles represent the first purpose-built electric and electric-hybrid vehicles to be made primarily of carbon fiber when they become available in 2013 and 2014, respectively.

The BMW i8 Concept, which is the successor … CONTINUED

11/12/2011    1:30 PM
COMMENTS: 48

The BMW i8 and i3 vehicles were shown for the first time in New York at a private press event. The i8 will be a hybrid electric sports car and the i3 will be BMW’s entry into the city EV (electric vehicle) segment. Both strive to offer not just efficiency but performance to boot.

11/06/2011    9:00 PM
COMMENTS: 30

The second trailer has been released for Mission Impossible: Ghost Protocol, which hits theaters December 2011. As this film’s main automotive partner, BMW will participate heavily in the next installment of the Mission Impossible franchise.

One of the feature vehicles will be Tom Cruise’s BMW Vision EfficientDynamics concept car, which will spawn the production BMW i8 in 2014. The F12/F13 BMW 6 series will also see some action in the film.

“We are thrilled to be involved again in another Hollywood Blockbuster,” said Ian Robertson, BMW AG Board Member for Sales and Marketing. “The BMW Group leads the way in developing future mobility with a focus on sustainability. One great example is the BMW Vision EfficientDynamics concept car which will be presented in the film. With its … CONTINUED

09/27/2011    12:48 PM
COMMENTS: 46

Couldn’t make the 2011 Frankfurt IAA? Now problem. Dackelone brings it to your screen with this MEGA gallery featuring both BMWs and non-BMW. Load up the thread and grab a snack, as this one may take a while to load ;)

09/15/2011    12:00 PM
COMMENTS: 4

We hope you’ve enjoyed our coverage so far of the massive BMW exhibit at the 2011 Frankfurt IAA. And now you can also view the entire BMW press conference from the event. Inside is an English translated video of the kickoff press conference. You can really see how the full circle track in the BMW hall added a unique element to the presentation.

09/14/2011    2:30 PM
COMMENTS: 19

The BMW i8 concept and i3 concept vehicles join the long list of BMWs making their public debuts at the Frankfurt IAA. The i8 electric hybrid sports car will launch in 2014 and the i3 electric vehicle launches earlier, in 2013.

P.S., if you look closely, you’ll see that this particular i8 concept vehicle has some early form of the recently announced laser headlight technology.

09/02/2011    11:20 AM
COMMENTS: 20

The once-every-two-year Frankfurt IAA auto show is nearly upon us. Press coverage will begin Tuesday, September 13. Here is a preview of the headline BMW debuts headed for Frankfurt.