BMW i presents a series of videos with some feedback from the electronauts who are part of the BMW ActiveE lease program.
The BMW ActiveE began leasing in select markets beginning in Fall 2011. It was made available for lease in Los Angeles, San Diego, San Francisco, Sacramento, New York, Boston and Connecticut.
The ActiveE has a maximum power output of 170 hp and a maximum torque of 184 lb-ft, the latter is available from a standstill as typical of electric powered vehicles. This makes for an acceleration … CONTINUED
Designtalk: Light – Magic – Technology with Adrian van Hooydonk and Paul Cocksedge. Highlight Summary.
“Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where it began to be more than just a functional piece.”
“We try to use the technology in a way that it strengthens the character of the car and becomes a design project in and of itself so that it’s something that … CONTINUED
Much is already known about the BMW i8, but its pricing when it hits the market in 2014 has been the stuff of speculations only.
We previously estimated that the i8 would be priced at over €100,000 (Euro) and this has now been confirmed by Ian Robertson, BMW’s head of sales and marketing in Germany and a board member of BMW North America. Speaking to reporters at the grand opening of the world’s first BMW i Store in London, he confirms that the i8 will sell for … CONTINUED
Today, the BMW Group presented its first BMW i Store worldwide in London, unveiling a showroom that offers a completely new brand experience focused on sustainable mobility. BMW i Park Lane will officially open its doors on 25th July.
The event to preview the new BMW i Store was hosted by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.
Ian Robertson said: “BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, … CONTINUED
Celebrating its premiere at the BMW i Store is the new BMW i Pedelec (Pedal Electric Cycle) Concept – a custom-made complement to the BMW i3 Concept. The ace up the sleeve of the compact bicycle? It can be folded up almost in the blink of an eye and, handily, there is room for two of them in the boot of the BMW i3 Concept.
BMW i has come up with an innovative two-wheeler, which acts as the perfect complement to the BMW i3 Concept and adds … CONTINUED
At today’s SMMT 2012 International Automotive Summit at Canary Wharf, London, Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, announced that the new generation of high-tech, 3-cylinder petrol engines for the future BMW i8 plug-in hybrid sports car will be produced exclusively at the BMW engine plant at Hams Hall, near Birmingham.
Ian Robertson said: “Our Hams Hall engine plant, which last week celebrated production of the three-millionth engine since the plant was opened in February 2001, will make an … CONTINUED
BMW has been busy trademarking. Below is a list of some recent BMW trademark filings for future potential models. Remember, just because a manufacturer registers a trademark does not mean that the model will necessarily come to fruition. But, it makes for some fun speculation and certainly paints a rough map of what potential future models we may see out of Munich.
Recent Trademark List:
M1, M2, M7, M10
2 Series Active Tourer
Last we saw the BMW i8 hybrid sports coupe prototype it was being tested during the dead of winter in Northern Sweden. It’s now Spring and the i8 mule is being tested in the much more pleasant settings of Southern Germany.
The camouflage remains the same as before, but with these clear prototype i8 photos and the recently revealed i8 Spyder Concept, we already have a pretty good idea of the size, proportions, stance, and styling details of the 2014 i8 production car. It will resemble the … CONTINUED
Have a look at the sights and sounds from BMW’s presence at the 2012 Auto China show, currently underway in Beijing, China. The two big premieres at the show for BMW were the BMW i8 Spyder Concept and the BMW 3 Series Li Long Wheelbase model. The press conferences for each model can be viewed below, along with some more information on each and photos.
The BMW i8 Concept Spyder is celebrating its world premiere at the Auto China 2012 in Beijing (23 April – 2 May 2012) and the rear-end of the car clearly bears the eDrive emblem for the new technology. In future, the designation eDrive will identify the drive technology for all electric and plug-in hybrid cars from BMW i.
BMW eDrive comprises the components of the electric drivetrain: the electric motor developed in-house by BMW, the lithium-ion battery, and finally the intelligent motor management system. This technology ensures … CONTINUED
We’ve shown you photos of the BMW i8 Spyder Concept, now see it in motion in its first videos. Inside you’ll find footage of the i8 in driving action as well as exterior and interior design clips.
The just unveiled BMW i8 Concept Spyder naturally calls for a comparison to its open-air sibling. It’s an interesting comparison for several reasons. Seeing both concepts shows the differences between both cars/concepts but also shows some progress BMW has made in the development of the Concept i8. At first sight, the i8 Spyder looks even more focused and ‘mean’ than the i8 Coupe. Part of the reason for this is that the i8 Spyder is 15 cm or 6 inches shorter than the i8 Coupe (see … CONTINUED