Designtalk: Light - Magic - Technology with Adrian van Hooydonk and Paul Cocksedge. Highlight Summary.
“Today, our customers expect the cars to work very well but they buy our products for something else, something that is more emotional. With the lamps, we have reached that level where it began to be more than just a functional piece.”
“We try to use the technology in a way that it strengthens the character of the car and becomes a design project in and of itself so that it’s something that you see from afar. And also when you go up closer to the car, there is a lot of stuff that you can discover.”
“We start using light to also create an ambience in the car. It does create an atmosphere … CONTINUED
Much is already known about the BMW i8, but its pricing when it hits the market in 2014 has been the stuff of speculations only.
We previously estimated that the i8 would be priced at over €100,000 (Euro) and this has now been confirmed by Ian Robertson, BMW’s head of sales and marketing in Germany and a board member of BMW North America. Speaking to reporters at the grand opening of the world’s first BMW i Store in London, he confirms that the i8 will sell for “more than €100,000″ (approximately $125,000 USD at current conversion rates) in Europe. Although this pricing doesn’t come as a surprise, it is the first time that BMW officials have confirmed any target price range.
Robertson did not provide any pricing estimate … CONTINUED
Today, the BMW Group presented its first BMW i Store worldwide in London, unveiling a showroom that offers a completely new brand experience focused on sustainable mobility. BMW i Park Lane will officially open its doors on 25th July.
The event to preview the new BMW i Store was hosted by Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW.
Ian Robertson said: “BMW i Park Lane marks a completely new approach. Situated next to BMW Park Lane and MINI Park Lane, it gives people a perfect opportunity to learn more about electromobility and get close to our future electric and plug-in hybrid BMW i vehicles. This is a further demonstration of our commitment to electromobility.”
The opening of the new BMW i … CONTINUED
Celebrating its premiere at the BMW i Store is the new BMW i Pedelec (Pedal Electric Cycle) Concept – a custom-made complement to the BMW i3 Concept. The ace up the sleeve of the compact bicycle? It can be folded up almost in the blink of an eye and, handily, there is room for two of them in the boot of the BMW i3 Concept.
BMW i has come up with an innovative two-wheeler, which acts as the perfect complement to the BMW i3 Concept and adds a new and convenient layer to personal mobility, particularly in urban areas. The new BMW i Pedelec (Pedal Electric Cycle) Concept is a compact bicycle fitted with an electric motor that tops up the rider’s muscle power with an extra … CONTINUED
At today’s SMMT 2012 International Automotive Summit at Canary Wharf, London, Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing BMW, announced that the new generation of high-tech, 3-cylinder petrol engines for the future BMW i8 plug-in hybrid sports car will be produced exclusively at the BMW engine plant at Hams Hall, near Birmingham.
Ian Robertson said: “Our Hams Hall engine plant, which last week celebrated production of the three-millionth engine since the plant was opened in February 2001, will make an important contribution to the future success of the new BMW i brand and the company’s strategy for achieving sustainable mobility. The new 3-cylinder petrol engines will enable our future BMW i8 plug-in hybrid sports car to set new standards for … CONTINUED
BMW has been busy trademarking. Below is a list of some recent BMW trademark filings for future potential models. Remember, just because a manufacturer registers a trademark does not mean that the model will necessarily come to fruition. But, it makes for some fun speculation and certainly paints a rough map of what potential future models we may see out of Munich.
Recent Trademark List:
M1, M2, M7, M10
2 Series Active Tourer
M35, M40, M55, M300, M350, M400, M500
M130, M135, M140, M230, M235, M240, M330, M335, M340, M430, M435, M440, M450, M550, M650, M750
Compactive, … CONTINUED
Last we saw the BMW i8 hybrid sports coupe prototype it was being tested during the dead of winter in Northern Sweden. It’s now Spring and the i8 mule is being tested in the much more pleasant settings of Southern Germany.
The camouflage remains the same as before, but with these clear prototype i8 photos and the recently revealed i8 Spyder Concept, we already have a pretty good idea of the size, proportions, stance, and styling details of the 2014 i8 production car. It will resemble the car seen in the renders posted below.
Powertrain and Sales Target:
The concept i8 specs should give a great idea of what to expect for the production i8 model. The concept i8 features a high performance 3-cylinder petrol engine (164 kW) in … CONTINUED
Have a look at the sights and sounds from BMW’s presence at the 2012 Auto China show, currently underway in Beijing, China. The two big premieres at the show for BMW were the BMW i8 Spyder Concept and the BMW 3 Series Li Long Wheelbase model. The press conferences for each model can be viewed below, along with some more information on each and photos.
The BMW i8 Concept Spyder is celebrating its world premiere at the Auto China 2012 in Beijing (23 April – 2 May 2012) and the rear-end of the car clearly bears the eDrive emblem for the new technology. In future, the designation eDrive will identify the drive technology for all electric and plug-in hybrid cars from BMW i.
BMW eDrive comprises the components of the electric drivetrain: the electric motor developed in-house by BMW, the lithium-ion battery, and finally the intelligent motor management system. This technology ensures that electromobility with BMW eDrive offers a unique experience. This is because the full torque of the electric motor is available from a standing start and the acceleration unfolds continuously in thoroughbred electric vehicles until the top speed is attained. … CONTINUED