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04/02/2014    9:00 AM
COMMENTS: 23

Catch our coverage from the 2014 Techno Classica Essen.

There is a reason why I LOVE attending the Techno Classic in Essen… it’s all the cool classic cars! Yup, the quality of the cars on display here and that fact that all the major German car makers are here – at the factory level, makes this show a MUST SEE event each year. It’s the worlds largest classic car show(so says Siha, the organizers) held in Europe. I believe it. I always have such a great time here.

It’s a wonderful car show. You can find anything car related here: cars, car parts, tools, artwork, cars for sale, model cars and toys for big boys and small one too! And its always nice to … CONTINUED

04/01/2014    4:09 PM
COMMENTS: 190

The 2015 M3 and 2015 M4 online configurators are finally live at BMWUSA.com!

For additional info, be sure to reference the: U.S. 2015 BMW M3 and M4 Pricing Guide

04/01/2014    3:25 PM
COMMENTS: 47

Austin Yellow and Yas Marina Blue are the launch colors for the F82 M4 and F80 M3, but the colors are still available through BMW Individual for other BMW models, as long as you’re willing to pay for it.

Here’s a look at how the two colors look on the F30 3 Series.

04/01/2014    12:30 PM
COMMENTS: 209

We’ve spotted the BMW M4 Convertible (F83) dropping its top for the warmer Spring weather at the Nurbrugring.

Check out the pics inside.

04/01/2014    12:00 PM
COMMENTS: 13

The BMW Group in the U.S. (BMW and MINI combined) reported March sales of 35,762 vehicles, an increase of 7.9 percent from the 33,149 vehicles sold in the same month a year ago. Year-to-date, the BMW Group (BMW and MINI combined) is up 2.6 percent on sales of 81,034 in the first three months of 2014 compared to 78,957 in the same period in 2013.

“You could almost feel the desire as March roared out with record-breaking numbers for BMW making for a strong start to the Spring season,” said Ludwig Willisch, President and CEO, BMW of North America. “New models from the 2 Series to the 4 Series to the X5 are gaining traction in the marketplace, and for MINI the months of drought … CONTINUED

04/01/2014    11:25 AM
COMMENTS: 6

BMW NA has released the full M Performance Parts list and retail pricing for the X5 (F15) Series.

Click inside to download full PDF.

04/01/2014    10:35 AM
COMMENTS: 44

All 8 of the BMW M4 DTM cars for the 2014 DTM season have now been revealed. Check them out inside.

03/31/2014    11:35 PM
COMMENTS: 59

BMW looks set to change the face of motoring with the introduction of a patented artificial G-force technology.

BMW’s new Force Injection Booster simulates the effects of spirited driving, even when commuting at slower speeds, to create a thrilling ride. When activated at speeds under 20mph, the Force Injection Booster (FIB) works by extracting kinetic energy from the car’s engine and converting it into positive g-forces. These are then channelled directly at the driver and passengers through the air conditioning vents, while a mild electric current is delivered through the front seats, to simulate the same exhilarating feeling of driving at high speed*.

This technology comes complete with the BMW AirNet®, the latest in hair protection technology, to ensure that occupant’s don’t have to compromise between … CONTINUED

03/31/2014    6:00 PM
COMMENTS: 49

BMW NA has released the full M Performance Parts list and retail pricing for the 4 Series.

Click inside to download full PDF.