According to the BrandZ Top 100 Most Valuable Global Brands study by market research company Millward Brown, BMW is now the world’s most valuable automotive brand, replacing Toyota at the top of the list. However, this isn’t BMW’s first time in the study’s top spot, which it also claimed in 2010.
How has BMW managed to be named most valuable auto brand again? According to Peter Walshe, Millward Brown global brand director, “BMW has been able to effectively communicate what sets it apart from other carmakers, while … CONTINUED
BMW is not against collaborating with other manufacturers when it comes to developing new technologies, having recently agreed to cooperating with Toyota in developing next gen lithium ion batteries and with PSA Peugeot Citroen for hybrid technology. Is Hyundai BMW’s next co-development partner?
According to Reuters and Automobil Produktion (a German industry newsletter), BMW and Hyundai officials recently met in Munich over potential collaboration on “engine development.”
Through its sources, Reuters reports that the talks are still at an early stage and that the two companies have discussed … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.
“The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of … CONTINUED
LOCOG & BMW GROUP UNVEIL LONDON 2012 FLEET
London, 26 April 2012: LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s deployment plans for the low-emission, diesel, hybrid and electric cars, motorcycles and bicycles were unveiled for the first time.
Whether it be pulling boats out of the water at Weymouth, providing a mobile camera platform for the marathon, towing a horse … CONTINUED
The BMW Welt “ensemble” – formed by the BMW Welt, Museum and Plant – has quickly become one of Bavaria’s top attractions. The success of all three realms of discovery lies in their diverse range of regularly changing exhibitions and focus topics, as well as their exciting programme of events. The BMW Welt combines technology, design and innovation with lifestyle, dynamism and culture to create a public space for meeting and discussion.
The BMW Welt. The heart of the brand – the beat of the city.
Since it … CONTINUED
BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer’s Olympic and Paralympic Games in London.
The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games. The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW’s sector-leading EfficientDynamics technologies meaning that it will achieve LOCOG’s strict … CONTINUED
BMW Group Design sets benchmarks – not least when it comes to the number of prizes it picks up. The red dot award: product design 2012 sees the BMW Group celebrating 11 of the internationally coveted accolades, including the highest seal of quality – the “best of the best” – for two of its products: the BMW AirFlow 2 helmet and the Husqvarna Nuda 900 R motorcycle. The red dot award also goes to the BMW 6 Series Gran Coupe, BMW 6 Series Coupe, BMW M5, … CONTINUED
The BMW Group achieved sales volume, revenues and earnings records in 2011. Compared to the previous year, Group revenues increased by 13.8% to € 68,821 million (2010: € 60,477 million). In earnings terms, profit before tax (EBT) rose by 52.1% to € 7,383 million (2010: € 4,853 million), profit before financial result (EBIT) by 56.9% to € 8,018 million (2010: € 5,111 million) and Group net profit by 51.3% to € 4,907 million (2010: € 3,243 million). The total number of BMW, MINI and Rolls-Royce brand … CONTINUED
With 127,634 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+14.2% / prev. yr. 111,724), the BMW Group achieved its best-ever February sales result. A total of 239,800 (prev. yr. 216,917) vehicles have been delivered to customers since the start of the year – an increase of +10.5% compared with the same period last year.
“February was another record month for the BMW Group and we intend to continue the positive development. We aim to exceed our 2011 record sales in 2012 and to maintain our position … CONTINUED
BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-one of the 339 BMW dealers nationwide achieved “2012 Center of Excellence” status based on their 2011 performance in customer satisfaction, outstanding brand representation, operational excellence and profitability.
“BMW customers have high expectations of their vehicle and their dealer,” said Peter Miles, BMW of North America Executive VP of Operations. “It takes extraordinary and consistent effort to attain the level of a COE dealership.”
The BMW … CONTINUED
The latest news in Saab’s bankruptcy involves BMW. Saabs United has reported that 6-7 companies have bid to purchase Saab, which is currently in bankruptcy proceedings. According to the report, one European company “is German and located in Munich,” which no doubt means BMW. Autobild suggests that there are even more interest parties (up to 14), including Chinese and Indian companies.
Saab won’t necessarily be sold to the highest bidder however, but to the company offering the best proposal (with respect to benefit for the company, employees, … CONTINUED
The BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000-square-metre showroom over its three-year construction.
The new showroom was formally inaugurated by Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National … CONTINUED
BMW Group, Official Automotive Partner to the London 2012 Olympic & Paralympic Games, today revealed the winning design for its pavilion at the Olympic Park.
Following a competition involving six architecture firms, BMW selected the British firm Serie based on its cutting-edge design that will represent a significant architectural addition to the Olympic Park, whilst also reflecting the company
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 19,739 vehicles, an increase of 5.8 percent from the 18,656 vehicles sold in the same month a year ago.
“The January results are the springboard for a year that will be full of new model launches beginning with the arrival of the sixth generation 3 Series in mid-February” said BMW of North America President and CEO Ludwig Willisch. “Nationwide, inventories are low after the extraordinary sales in December and we’re replenishing our dealers … CONTINUED
The BMW Group is expanding capacity at its U.S. plant in Spartanburg. “We plan to invest over the next three years nearly USD 900 million in the Spartanburg plant by 2014. This will create 300 new jobs by the end of this year. This will allow us to produce 350,000 units in Spartanburg in the mid term,” says Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production, in Spartanburg on Thursday. The BMW Group already invested USD 750 million in the … CONTINUED
The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.
Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the … CONTINUED
BMW did it again as they are the 2011 Premium segment leader in the US. With a total of 305,418 units sold in 2011 (BMW and MINI combined), BMW again mamanged to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. Congrats, BMW of North America!
In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. … CONTINUED
BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.
BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED