BMW earned a record profit in the second quarter of 2011, the highest profit margin of all 3 top luxury car makers. BMW’s second-quarter Ebit climbed 66 percent to 2.86 billion euros
The record sales and profit have been driven by demand of the 5-series and X3, as well as growing sales in China. Deliveries of the 5 series jumped 80 percent this year and the X3 has more than doubled, resulting in an 18% rise in BMW brand’s first half deliveries. BMW is currently producing at … CONTINUED
In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey.
Such excellent individual scores also boosted … CONTINUED
BMW has scooped up no fewer than three of the coveted awards presented by the German Design Council in the Automotive Brand Contest, the new international brand and design competition launched this year. The winner of the “Architecture & Events” category was the SESTOSENSO light installation created in collaboration with FLOS and light designer Paul Cocksedge, while the BMW 328 Hommage won the “Concept & Study” category. The new BMW 6 Series Coupe also came away with a prize in the “Exterior” category. With these three … CONTINUED
Ludwig Willisch (55), currently responsible for the BMW Group’s European sales region, will take over from Jim O’Donnell (61) as president of BMW of North America, effective October 1st, 2011. Willisch, who holds a degree in economics, began his career with the BMW Group in 1996 as manager of the BMW branch in Düsseldorf. He gained further national and international sales experience as head of the local sales subsidiaries in Germany, Japan and Sweden. Prior to assuming his current position as head of European sales, Willisch … CONTINUED
BMW has been named the #3 top brand in the Ranking the Brands Top 100 brands rank list. This puts it as the top ranked automotive brand, behind only Apple and Google’s brand.
The closest automotive brand is Mercedes-Benz at #8 and Audi at #11. From the rank list it appears that the last time the list was compiled, BMW was ranked behind Mercedes. The increase in BMW’s brand prestige/equity is undoubtedly attributable to BMW’s continued position as the top luxury-sporty car maker, record sales this year, … CONTINUED
BMW has released a new set of videos which uses humor to promote its extended vehicle protection plans.
The message of the videos: Keep your BMW as nature intended, with original BMW parts and service – via BMW’s extended vehicle protection warranty. The videos feature unique penguins, horses, and lions… see inside for what we mean.
DesignworksUSA, the design consultancy and subsidiary of BMW Group, announces the start of an ambitious urban transit project in collaboration with Bay Area Rapid Transit (BART), the Bay Area’s regional transit provider. Together with BART, DesignworksUSA will create the “Fleet of the Future,” a new generation of train cars that will enter service by 2017 and deliver a premium ridership experience for its passengers. BART, which began picking up passengers in September 1973, presently operates the oldest fleet of train cars in the USA.
DesignworksUSA’s scope of … CONTINUED
BMW is a Tier One Partner and exclusive automotive sponsor of the 2012 Games. As such, the company will provide various forms of transportation for athletes, technical officials, media, LOCOG operational teams, national Olympic Committees, International Sports Federations, the IOC and marketing partners.
We now have a better idea of the forms and amounts of transportation that BMW will be supplying. The company will supply almost 4,000 vehicles and 400 bicycles (the first of which was delivered today), from diesels to electric cars, hybrids to motorcycles, as … CONTINUED
There are two potential new BMW financial services products under consideration which, if approved, would be great news for the legion of BMW customers who lease BMWs or purchase certified pre-owned (CPO) BMWs.
BMWFS is currently considering a BMW backed 1) excess wear and tear policy for lease customers, and 2) extended CPO warranty.
The BMW excess-wear-and-tear policy would be appropriate for lease customers who tend to drive and use their BMWs hard or simply want the peace of mind from knowing that they won’t be nickel and … CONTINUED
Set your DVRs! On July 13, CNBC will air its documentary on BMW, where it will go inside BMW “to discover the essence of one of the most successful brands on earth where every dimension of the cars and company is engineered in search of perfection.” Sounds like a can’t-miss program to us.
BMW Group sales reach all-time high in the month of June. Deliveries increase by 15.9% to 165,855 vehicles in June
Best first six months ever with 833,366 units sold
Record sales in first half year for all three brands.
Munich – July 7, 2011… The BMW Group delivered more vehicles in June than ever before in a month. A total of 165.855 BMW, MINI and Rolls-Royce brand vehicles were sold, which is an increase of +15.9% on sales in June last year (prev. yr. 143,156 units) … CONTINUED
According to Autonews, citing Germany’s Manager Magazin (which cited BMW company sources), BMW’s goal is to sell 2 million cars annually by 2016 and upwards of 2.5 or 2.6 million vehicles by 2020.
BMW sold 1.46 million vehicles in 2010 (source), so these goals would represent an increase of over half a million annual vehicle sales over just four years time and over 1 million annual vehicle sales increase in eight years.
How does BMW plan to achieve these lofty sales figures? With a focus on its new … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 26,865 vehicles, an increase of 15.1% from the 23,331 vehicles sold in the same month a year ago.
Year-to-date, BMW Group is up 18% on sales of 143,521 in the first six months of 2011 compared to 121,585 in the same period in 2010.
“With all that’s gone on in the world in the last month, our own economy and auto market are still volatile places so you’d better have the right models and … CONTINUED
BMW has just launched its first 2012 Olympics commercial, promoting the BMW Drive for Team USA, a national drive program that invites consumers to get behind the wheel and the Olympic Movement in support of U.S. Olympic Team and Paralympic Team hopefuls. The event series travels to 276 BMW retailers across America between June 16 and August 13, 2011. For each participant who test drives a vehicle at one of the BMW Drive for Team USA events, BMW of North America will donate $10 to Team … CONTINUED
Most successful May ever for BMW Group sales
Solid double-digit growth across Europe, America and Asia
The BMW Group is well on its way to a record year with another all-time sales high for the month of May. A total of 147,563 BMW, MINI and Rolls Royce brand vehicles were delivered to customers (prev. yr. 120,850/ +22.1%). Deliveries for the year to the end of May climbed 20.7% to 667,511 vehicles (prev. yr. 552,866).
Ian Robertson, member of the Board of Management of BMW AG, responsible for … CONTINUED
BMW today announced that it was ranked first overall in the inaugural L2 Prestige 100® Facebook IQ, a new index that measures the aptitude of Prestige 100® brands across auto, beauty, fashion, watches & jewelry and spirits & champagnes categories on the world’s fastest growing platform. BMW owns and maintains 54 separate Facebook pages pertaining to its various geographic regions, business segments and products, each of which were evaluated for this study.
“BMW is the ultimate social machine,” says Maureen Mullen, Director of Research and Advisory … CONTINUED
BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the dangers of distracted driving. The campaign, themed “DON’T TXT & DRIVE – When the Engine Starts the Texting Stops,” begins in early June and runs throughout the year.
“Distracted driving is an epidemic in America, and it has deadly consequences for thousands of people on our roads each year,” said U.S. Transportation … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 26,452 vehicles, an increase of 19.7 percent from the 22,092 vehicles sold in the same month a year ago.
“This month, BMW and MINI sales progress continues in what’s clearly a yo-yo economy as consumer sentiment varies from optimism to pessimism month-to-month,” said Jim O’Donnell, President and CEO, BMW of North America. “We believe it’s having a steady run of new models as we’ve just added the new 6 Series Convertible to … CONTINUED