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Corporate

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Just a bit over 15 months after announcing their joint venture (BMW Peugeot Citroën Electrification (BPCE)) on developing hybrid and electric vehicle technologies, BMW and Citroen are in talks to break up the partnership, reports Bloomberg News.

BMW spokeswoman Micaela Sandstede told Bloomberg News that BMW is looking to take over the operations of the BMW Peugeot Citroen Electrification partnership.

“Whether that means the joint venture’s employees move to BMW is undecided,” she said. “We are still in discussions with PSA over the dismantling of the joint venture.”

The … CONTINUED

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The BMW Group in the U.S. (BMW and MINI combined) reported June sales of 27,720 vehicles, an increase of 3.2 percent from the 26,865 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 10.5 percent on sales of 158,563 in the first six months of 2012 compared to 143,521 in the same period in 2011.

“The June numbers continue the solid, consistent growth we predicted but, most important, the first six months of the year are setting the stage for even … CONTINUED

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BMW and Toyota have announced plans to jointly develop a new sports car and other technologies. The two companies have announced today the signing of a memorandum of understanding at BMW’s HQ in Munich.

The companies plan to expand their already existing cooperation initiated in December last year, which will now include joint development of a fuel cell system, joint development of architecture and components for a future sports vehicle, collaboration on powertrain electrification and joint research and development on lightweight technologies.

Toyota’s recent success on collaborating with … CONTINUED

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For the past few weeks, BMW has been offering a $300 discount on the 2012 3 Series for scheduling a test drive through the app, but they’ve now expanded the promotion to include all BMW models.

The discounts are as follows:

$300 Off 3 Series, 1 Series, X1, X3 and Z4 (all trims, including M models)
$500 Off 5 Series, 5 Series Gran Turismo and X5 (all trims, including M models)
$700 Off 7 Series, 6 Series, 6 Series Gran Coupe and X6 (all trims, including M models)

What … CONTINUED

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Here’s a better look inside the first ever BMW Store, which recently opened in Paris, France, in the most luxurious area of metropolitan Paris in the Avenue George V. The store was designed by the well-known, luxury retail architect, Eric Carlson and his team from Carbondale Architects and Version Architects.

With the grand opening of the 800m2 BMW Brand Store in the very heart of luxury retail, BMW is reaching out to shoppers with the objective of allowing them to experience the brand in their chosen … CONTINUED

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The top luxury brands are increasing the incentives/discounts on older models in their battle for the top U.S. sales leader. According to data researcher Autodata Corp., BMW has increased incentives 6.9 percent this year, while Mercedes Benz raised discounts 11 percent and Lexus boosted discounts by a whopping 54 percent.

For the year, BMW trails sales leader Mercedes by less than 2,000 cars sold (through May), and leads Lexus by over 16,000 units sold. All three manufacturers’ sales have outpaced the U.S. light vehicle market’s 13 percent … CONTINUED

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BMW Group sales recorded solid growth once again in May. With 156,957 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (prev. yr. 147,565 / +6.4%), the BMW Group achieved its best-ever May sales result. A total of 728,029 (prev. yr. 667,523 / +9.1%) vehicles have been delivered to customers since the start of the year, exceeding the previous year’s first five months by more than 60,000 units.

Ian Robertson, Member of the Board of Management, Sales and Marketing BMW, said in Munich on Monday, “Our vehicle portfolio … CONTINUED

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Yet another accolade for BMW. The image consulting firm, Reputation Institute, has released its RepTrack 2012, their annual reputation survey, and BMW is this year’s world’s most reputable company. The company moved up from its 4th place ranking in last year’s survey.

BMW scored a total of 80.08 % with second-placed Sony and third-placed Walt Disney scoring 79.31 % and 78.92 %, respectively. Second best automotive company was Daimler at 4th place (78.54%) while VW is ranked 8th (77.04%).

Kasper Ulf Nielsen, executive partner at Reputation Institute said: … CONTINUED

BMW US May 2012 Sales Up 7.1%

06/01/2012 at 12:00 PM
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The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 28,321 vehicles, an increase of 7.1 percent from the 26,452 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 12.2% on sales of 130,843 in the first five months of 2012 compared to 116,656 in the same period in 2011.

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Karim Habib will take over as Head of BMW Design on 01.06.2012. The 42-year-old Lebanon-born Canadian has been in charge of Exterior Design BMW Automobiles since March 2011. He joined the BMW Group design team in 1998 and, among other achievements, shaped the design of the current BMW 7 Series.

Following his studies in Canada and California, Karim Habib had various posts in interior and exterior design before becoming Team Leader Advanced Design for the BMW Group and later heading the BMW Exterior Design department. Now the … CONTINUED