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Corporate

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BMW CEO Norbert Reithofer said this week at Geneva that the company was “surprised” by Volkswagen’s move to take an 8% stake in SGL Carbon SE, with whom BMW has a joint venture for production of carbon fiber. However, he added that that BMW’s joint venture with the carbon-based products maker is expected to be unaffected by the deal, at least for the time being.

BMW plans greater use of the lightweight but strong carbon fiber material carbon fiber in its future vehicles. BMW and SGL planned … CONTINUED

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The BMW Group and PSA Peugeot Citroën plan to invest 100 million EUR in their intended joint venture on hybrid technology named “BMW Peugeot Citroën Electrification”, both companies announced at a press conference in Geneva today. The new company will operate out of two locations – the greater Munich area, Germany and Mulhouse, France. 400 employees are expected to work for the joint venture by the end of 2011. Subject to approval by the relevant competition authorities, the new company is expected to launch its operations … CONTINUED

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The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.

“In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The recently launched X3 and MINI Countryman are showing good strength in the market.”

BMW Brand Sales
Sales of … CONTINUED

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Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.

The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.

As of Tuesday, a giant poster at the Munich Opera house and on other squares … CONTINUED

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BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of Excellence” status based on high customer satisfaction, outstanding brand representation, operational excellence and profitability.

The BMW dealer network continues to invest in their sales and service facilities spending nearly $3 Billion in the past decade. Dealers recognize the benefits of continuously improving their business processes and focusing on delivering top-tier customer service to keep … CONTINUED

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The BMW Plant in Leipzig continues to grow. Back in November, we reported that BMW invests € 400 million to expand the plant for the production of the Mega City Vehicle. Today, DB Schenker announced to build a new logistics center to supply components for the BMW plants in China and South Africa. This will not only improve the supply for these plants but also create 600 new jobs in Leipzig.

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The BMW Group started the new year well, with strong sales growth of 28%. A total of 105,177 BMW, MINI and Rolls-Royce brand automobiles were delivered to customers worldwide in January (prev. yr. 82,150).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing:

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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

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When the police series “Isar 12” launched the hunt for criminals on German TV in January 1961, Bayerische Motorenwerke had already gained several years of experience in providing specially produced patrol cars. The baroque styling of the BMW 501, now a frequent and welcome visitor at the Goodwood Festival of Speed, is an excellent example of this aspect of the business, in operation since 1955.

Since 1 February 2011, BMW M GmbH has had overall responsibility for the “Security, Service and Special Vehicles” business area, as well … CONTINUED

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BMW M GmbH concluded the 2010 business year with a significant boost in sales. In a year marked by far-reaching changes in the model portfolio, the number of BMW M car sales rose by 14.2 percent to 16,967 units. Overall, worldwide growth in demand for high-performance sports cars, M Sport packages, exclusive special options from BMW Individual as well as driving experience training courses contributed to this positive development. Considerable growth impulses are also anticipated for 2011 thanks to an extended M Sport package and BMW … CONTINUED

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The BMW Group and PSA Peugeot Citroën have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot Citroën Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid … CONTINUED

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BMW, Audi, and Mercedes will each be advertising in this year’s Superbowl, making it the first time that all three German luxury brands are advertising at the biggest U.S. television event. BMW has purchased two 30-second spots in this year’s Superbowl, which will be played on February 6th. This represents the first time that BMW will be advertising during the Super Bowl in a decade. It comes as no coincidence then that Mercedes and Audi have also purchased commercial time for the most-watched American television broadcast … CONTINUED

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BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.

The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the … CONTINUED

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We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.

Autoshows
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The BMW Group in the U.S. reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.

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This story comes from the guys at Autoblog.

Its being reported that because of the Mexican drug war, which has involved many news making kidnappings and assasinations have led many to seek an extra layer of automotive protection. Reportedly, armored car sales are up 20% in 2010! BMW has always been in a prime position in the armored car market and markets some nicely bulletproofed up X5s, 5 and 7-Series to do the job.

… CONTINUED

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On 1 March 2011, Karim Habib will take on the post of Head of Exterior Design BMW Automobiles, replacing Anders Warming. The 40-year-old designer already spent the first 10 years of his career working for the BMW Group, during which time he was responsible for the current BMW 7 Series range and the BMW Concept CS. Habib now returns to the Group following an absence of two years.

On completing his studies in California, Karim Habib held various posts in interior and … CONTINUED

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BMW’s November sales were up nearly 20% over the previous period last year, driven by hot demand for the F10 5-series and X1. The BMW Group delivered 129,014 vehicles total in November. The 20% increase is BMW’s highest monthly gain this year and the company now targets 1.4M cars sold by the end of 2010.

The BMW Group increased its sales significantly in its three most important markets of Germany, the U.S. and China. In its domestic market of Germany, sales volumes for the BMW and MINI … CONTINUED