To further take advantage of its understanding of Asia’s growing influence on design,BMW Group’s subsidiary DesignworksUSA, the California-based strategic design consultancy with studios in Los Angeles, Munich, and Singapore, will open a new studio in Shanghai in the second half of 2011. Since 2006, DesignworksUSA is successfully operating a design studio in Singapore providing full-service design solutions to its clients across Asia and globally.
DesignworksUSA acts as an inspirational think tank for the three BMW Group brands BMW, MINI and Rolls-Royce Motor Cars and as an innovation … CONTINUED
BMW Furthers Commitment to Mobility in Urban Environments with plans to renovate its NYC BMW and MINI dealerships for a sustainable future, the introduction of the BMW ActiveE full-electric vehicle and lease pricing for use in major US urban environments, including metropolitan NY area, and the introduction of the Z4 sDrive28i, the first vehicle to mark the return of powerful, efficient and clean 4-cylinder BMW engines back to the US.
BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising.
BMW and its previous lead … CONTINUED
BMW’s head of German Sales, Karsten Engel and Dingolfing Plant Manager Wolfgang Stadler today announced production of the 8th Million BMW produced at the plant and destined for the Piepenbrock Group. The vehicle was accepted in a ceremony by Olaf Piepenbrock to expand his own fleet of over 100 BMWs.
BMW Dingolfing currently produces about 1,400 units per day, which accounts for about two-thirds of the global BMW 5-Series production capacity. The 5-Series has a long tradition tied to the Dingolfing plant, which was the site of … CONTINUED
Just a a day ago, when I first read that Frank Weber, Chevrolet Volt lead engineer turned Opel executive, it got my mind thinking. Likely some sort of internal politics? Disagreement on strategies? Well, it seems to be the case that BMW is taking its commitment to electric thinking very seriously and going for the jugular.
Reports right now are indicating that it was in fact BMW who has hired Mr. Weber away from Opel. Mr. Weber will be working directly under BMW’s head of research and … CONTINUED
The BMW Group sold more vehicles in March than ever before in a month. The company sold a total of 165.842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly exceeding the figure for March of last year (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. The BMW and MINI brands also set new monthly records.
The company also achieved a new high for the first three months: Sales started the year stronger than … CONTINUED
New management responsibilities at BMW M GmbH and MINI brand
Friedrich Nitschke to head BMW M GmbH
Kay Segler takes over MINI brand management
Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.
The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for … CONTINUED
In yet another example of how the Apple iPad is changing the world of business and retail, Autonews has an interesting article on how the iPad has and will soon likely speed up the lease return process at BMW dealerships throughout the country – something which will make the experience more pleasant for customers and more efficient for dealers.
The iPad lease return pilot program is currently in place at sixteen dealerships. According to BMWFS, the results so far have been encouraging and makes it more likely … CONTINUED
CNN Money has posted FORTUNE’s list of the world’s most admired companies. The general non-industry specific list is compiled from a survey of businesspeople from all industries. The industry-specific list (i.e. Motor Vehicles category) is derived from a survey of each specific industry, according to peer companies.
BMW tops the Motor Vehicles sector and was voted as the No. 1 Most Admired company by their automotive industry peers. Volkswagen group was No. 2 and Daimler No. 3. In terms of global companies overall, BMW ranked No. 19. … CONTINUED
BMW is currently among the top 3 automakers closest to making their European Union mandated CO2 targets. They are currently #3 and follow Toyota and PSA/Peugeot-Citron. BMW needs to cut its overall fleet emissions by only 7.1 percent in order to meet the more onerous emissions regulations which begin next year. Toyota needs to reduce by only 4.2 percent, and PSA by 5.1 percent.
BMW has been able to be far ahead of the curve on meeting the targets through a combination of offering increased diesel efficiency … CONTINUED
The BMW Group and Sixt AG are planning a unique and innovative car sharing venture. With effect from April 2011 onwards – initially in Munich and later in Berlin – the two companies intend to join forces in offering a modern mobility concept under the brand-name DriveNow; this new product will combine vehicles and service of the highest quality with simple, flexible usage. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service. Vehicles may be hired and … CONTINUED
The BMW Group has achieved new record highs for revenues and earnings in 2010, with revenues climbing by 19.3% to euro 60,477 million (2009: euro 50,681 million) and the profit before tax (EBT) jumping to euro 4,836 million (2009: euro 413 million). The Group reports a profit before financial result (EBIT) of euro 5,094 million (2009: euro 289 million) and a record net profit for the year of euro 3,234 million (2009: euro 210 million).
In the light of this strong performance, the Board of Management and … CONTINUED
In a surprising move last week, Volkswagen acquired an 8% stake in SGL Carbon SE, with whom BMW has a joint venture for production of carbon fiber for the BMW i models. While BMW and Susanne Klatten (one main BMW shareholder) is watching this closely, Financial Times Germany now reports that VW is trying to play this move down as an investment and backs their claim by waiving a seat in SGL Carbon’s Supervisory Board. “That’s out of question,” a VW Spokesperson told FTD and went … CONTINUED
The BMW Group’s sales growth continued to be solidly in the double-digit range in February. A total of 111,720 BMW, MINI and Rolls-Royce vehicles were delivered to customers (prev. yr. 91,763) – an increase of 21.7% compared to February 2010 and setting a new record high for the month. For the year to the end of February, sales volumes were 24.7% higher than in the first two months of the previous year, at 216,911 units (prev. yr. 173,913).
According to Ian Robertson of BMW, the company appears to be targetting annual i3 sales of at least 30,000 units by drawing a production target comparison to lower-volume Mini models (such as the Clubman, of which 30,000 were sold globally in 2010). Meanwhile, the i8′s pricing remains to be determined, based on future legislation (and no doubt any tax breaks for green vehicles).
The BMW i3 launches in 2013 and the i8 shortly after, with both models to be built in BMW’s Leipzig plant.
More info on i3, … CONTINUED
BMW CEO Norbert Reithofer said this week at Geneva that the company was “surprised” by Volkswagen’s move to take an 8% stake in SGL Carbon SE, with whom BMW has a joint venture for production of carbon fiber. However, he added that that BMW’s joint venture with the carbon-based products maker is expected to be unaffected by the deal, at least for the time being.
BMW plans greater use of the lightweight but strong carbon fiber material carbon fiber in its future vehicles. BMW and SGL planned … CONTINUED
The BMW Group and PSA Peugeot Citroën plan to invest 100 million EUR in their intended joint venture on hybrid technology named “BMW Peugeot Citroën Electrification”, both companies announced at a press conference in Geneva today. The new company will operate out of two locations – the greater Munich area, Germany and Mulhouse, France. 400 employees are expected to work for the joint venture by the end of 2011. Subject to approval by the relevant competition authorities, the new company is expected to launch its operations … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 19,919 vehicles, an increase of 10.8 percent from the 17,971 vehicles sold in the same month a year ago.
“In a market affected by some nasty weather, the BMW and MINI brands continued their sales momentum led by some great new products,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The recently launched X3 and MINI Countryman are showing good strength in the market.”
BMW Brand Sales
Sales of … CONTINUED