The BMW Group celebrated the grand opening of its first new BMW Brand Store in the most luxurious area of metropolitan Paris in the Avenue George V tonight. The store was designed by the well-known, luxury retail architect, Eric Carlson and his team from Carbondale Architects and Version Architects.
With the grand opening of the 800m2 BMW Brand Store in the very heart of luxury retail, BMW is reaching out to shoppers with the objective of allowing them to experience the brand in their chosen environment. The … CONTINUED
According to the BrandZ Top 100 Most Valuable Global Brands study by market research company Millward Brown, BMW is now the world’s most valuable automotive brand, replacing Toyota at the top of the list. However, this isn’t BMW’s first time in the study’s top spot, which it also claimed in 2010.
How has BMW managed to be named most valuable auto brand again? According to Peter Walshe, Millward Brown global brand director, “BMW has been able to effectively communicate what sets it apart from other carmakers, while … CONTINUED
BMW is not against collaborating with other manufacturers when it comes to developing new technologies, having recently agreed to cooperating with Toyota in developing next gen lithium ion batteries and with PSA Peugeot Citroen for hybrid technology. Is Hyundai BMW’s next co-development partner?
According to Reuters and Automobil Produktion (a German industry newsletter), BMW and Hyundai officials recently met in Munich over potential collaboration on “engine development.”
Through its sources, Reuters reports that the talks are still at an early stage and that the two companies have discussed … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 26,793 vehicles, an increase of 6.1 percent from the 25,247 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 13.7% on sales of 102,522 in the first four months of 2012 compared to 90,204 in the same period in 2011.
“The momentum of the first quarter proved strong enough to give us a good result in April and I expect solid growth to continue through the rest of … CONTINUED
LOCOG & BMW GROUP UNVEIL LONDON 2012 FLEET
London, 26 April 2012: LOCOG and BMW, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, today revealed full details of the London 2012 fleet. Set to play an essential role in delivering a successful Games, LOCOG’s deployment plans for the low-emission, diesel, hybrid and electric cars, motorcycles and bicycles were unveiled for the first time.
Whether it be pulling boats out of the water at Weymouth, providing a mobile camera platform for the marathon, towing a horse … CONTINUED
The BMW Welt “ensemble” – formed by the BMW Welt, Museum and Plant – has quickly become one of Bavaria’s top attractions. The success of all three realms of discovery lies in their diverse range of regularly changing exhibitions and focus topics, as well as their exciting programme of events. The BMW Welt combines technology, design and innovation with lifestyle, dynamism and culture to create a public space for meeting and discussion.
The BMW Welt. The heart of the brand – the beat of the city.
Since it … CONTINUED
BMW Group, the Official Automotive Partner to the London 2012 Olympic & Paralympic Games, has now delivered the first 40 vehicles that will be used for this summer’s Olympic and Paralympic Games in London.
The newly-liveried vehicles will form part of the full fleet which will be used by LOCOG to help drive the Games. The fleet consists of electric, diesel, and hybrid cars, as well as a range of motorcycles and bicycles, and benefits from BMW’s sector-leading EfficientDynamics technologies meaning that it will achieve LOCOG’s strict … CONTINUED
BMW Group Design sets benchmarks – not least when it comes to the number of prizes it picks up. The red dot award: product design 2012 sees the BMW Group celebrating 11 of the internationally coveted accolades, including the highest seal of quality – the “best of the best” – for two of its products: the BMW AirFlow 2 helmet and the Husqvarna Nuda 900 R motorcycle. The red dot award also goes to the BMW 6 Series Gran Coupe, BMW 6 Series Coupe, BMW M5, … CONTINUED
The BMW Group achieved sales volume, revenues and earnings records in 2011. Compared to the previous year, Group revenues increased by 13.8% to € 68,821 million (2010: € 60,477 million). In earnings terms, profit before tax (EBT) rose by 52.1% to € 7,383 million (2010: € 4,853 million), profit before financial result (EBIT) by 56.9% to € 8,018 million (2010: € 5,111 million) and Group net profit by 51.3% to € 4,907 million (2010: € 3,243 million). The total number of BMW, MINI and Rolls-Royce brand … CONTINUED
With 127,634 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+14.2% / prev. yr. 111,724), the BMW Group achieved its best-ever February sales result. A total of 239,800 (prev. yr. 216,917) vehicles have been delivered to customers since the start of the year – an increase of +10.5% compared with the same period last year.
“February was another record month for the BMW Group and we intend to continue the positive development. We aim to exceed our 2011 record sales in 2012 and to maintain our position … CONTINUED