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Corporate

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BMW of North America today announced a national campaign comprised of television, print, online and radio advertising and a strong in-dealership message, all timed for the summer season and designed to raise awareness of the dangers of distracted driving. The campaign, themed “DON’T TXT & DRIVE – When the Engine Starts the Texting Stops,” begins in early June and runs throughout the year.

“Distracted driving is an epidemic in America, and it has deadly consequences for thousands of people on our roads each year,” said U.S. Transportation … CONTINUED

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The BMW Group in the U.S. (BMW and MINI combined) reported May sales of 26,452 vehicles, an increase of 19.7 percent from the 22,092 vehicles sold in the same month a year ago.

“This month, BMW and MINI sales progress continues in what’s clearly a yo-yo economy as consumer sentiment varies from optimism to pessimism month-to-month,” said Jim O’Donnell, President and CEO, BMW of North America. “We believe it’s having a steady run of new models as we’ve just added the new 6 Series Convertible to … CONTINUED

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For anyone who is vigilant about the popularity of BMWs they spot on the roads of North America, this should come as no surprise – the 5-series GT has unfortunately been a bit of a sales disappointment. In an interview with Automotive News, BMW of North America CEO Jim O’Donnell says he wishes the company hadn’t stopped selling the 5-series wagon (F11) in the United States last year because the company thought a lot its 5-series station wagon customers would go with the GT.

Instead of … CONTINUED

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With four class victories in the competition “International Engine of the Year Award” 2011, the BMW Group repeated last year’s success, whilst at the same time strengthening its position as the most successful manufacturer to take part in the competition. Four, six and eight-cylinder petrol and diesel engines prevailed in their respective displacement classes. The award-winning engines are featured in a number of current models of the BMW and MINI brands. In addition to the V8 power unit of the BMW M3 and the straight six-cylinder … CONTINUED

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BMW said on Monday it will invest around 1 billion euros ($1.44 billion) to expand production capacity in China as it seeks to capture surging sales growth in the world’s biggest auto market.

BMW is almost doubling its initially planned investment and production capacity at the new plant in Tiexi in the Shenyang will rise to around 200,000 euros over the medium term, BMW said on Monday.

Together with capacity improvements at its Da Dong facility, this will result in potential to make 300,000 vehicles in the long … CONTINUED

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BMW will start selling parts and accessories direct to owners for the first time, thanks to a new partnership with eBay, the leading online retailer.

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The BMW Group continues to perform well and has generated a new record for first-quarter earnings. Group revenues increased by 28.9% to euro 16,037 million (2010: euro 12,443 million). The first-quarter profit before financial result (EBIT) rose sharply to euro 1,902 million (2010: euro 449 million) while the profit before tax (EBT) climbed to euro 1,812 million (2010: euro 508 million). Group net profit for the quarter improved to euro 1,212 million (2010: euro 324 million). The total number of BMW, MINI and Rolls-Royce brand cars … CONTINUED

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The BMW Group in the U.S. (BMW and MINI combined) reported April sales of 25,247 vehicles, an increase of 19.6 percent from the 21,111 vehicles sold in the same month a year ago. Year-to-date, BMW Group is up 18.4% on sales of 90,204 in the first four months of 2011 compared to 76,162 in the same period in 2010.

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BMW Manufacturing in Spartanburg South Carolina, site of BMW X3, BMW X5 and BMW X6 production has made the US EPA (Environmental Protection Agency) Top 20 List of On-Site Generation.

The companies on this list participate in Green Power purchases which reduce the environmental impact of electricity use.

BMW users an on-site landfill gas energy system, which in 2010 supplied 37 percent of the company’s overall electricity use or roughly 62 million kilowatt-hours of power. Gas is directed from a landfill to the manufacturing facility to power its … CONTINUED

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To further take advantage of its understanding of Asia’s growing influence on design,BMW Group’s subsidiary DesignworksUSA, the California-based strategic design consultancy with studios in Los Angeles, Munich, and Singapore, will open a new studio in Shanghai in the second half of 2011. Since 2006, DesignworksUSA is successfully operating a design studio in Singapore providing full-service design solutions to its clients across Asia and globally.

DesignworksUSA acts as an inspirational think tank for the three BMW Group brands BMW, MINI and Rolls-Royce Motor Cars and as an innovation … CONTINUED

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BMW Furthers Commitment to Mobility in Urban Environments with plans to renovate its NYC BMW and MINI dealerships for a sustainable future, the introduction of the BMW ActiveE full-electric vehicle and lease pricing for use in major US urban environments, including metropolitan NY area, and the introduction of the Z4 sDrive28i, the first vehicle to mark the return of powerful, efficient and clean 4-cylinder BMW engines back to the US.

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BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising.

BMW and its previous lead … CONTINUED

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BMW’s head of German Sales, Karsten Engel and Dingolfing Plant Manager Wolfgang Stadler today announced production of the 8th Million BMW produced at the plant and destined for the Piepenbrock Group. The vehicle was accepted in a ceremony by Olaf Piepenbrock to expand his own fleet of over 100 BMWs.

BMW Dingolfing currently produces about 1,400 units per day, which accounts for about two-thirds of the global BMW 5-Series production capacity. The 5-Series has a long tradition tied to the Dingolfing plant, which was the site of … CONTINUED

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Just a a day ago, when I first read that Frank Weber, Chevrolet Volt lead engineer turned Opel executive, it got my mind thinking. Likely some sort of internal politics? Disagreement on strategies? Well, it seems to be the case that BMW is taking its commitment to electric thinking very seriously and going for the jugular.

Reports right now are indicating that it was in fact BMW who has hired Mr. Weber away from Opel. Mr. Weber will be working directly under BMW’s head of research and … CONTINUED

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The BMW Group sold more vehicles in March than ever before in a month. The company sold a total of 165.842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly exceeding the figure for March of last year (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. The BMW and MINI brands also set new monthly records.

The company also achieved a new high for the first three months: Sales started the year stronger than … CONTINUED

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New management responsibilities at BMW M GmbH and MINI brand

Friedrich Nitschke to head BMW M GmbH

Kay Segler takes over MINI brand management

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for … CONTINUED

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In yet another example of how the Apple iPad is changing the world of business and retail, Autonews has an interesting article on how the iPad has and will soon likely speed up the lease return process at BMW dealerships throughout the country – something which will make the experience more pleasant for customers and more efficient for dealers.

The iPad lease return pilot program is currently in place at sixteen dealerships. According to BMWFS, the results so far have been encouraging and makes it more likely … CONTINUED

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CNN Money has posted FORTUNE’s list of the world’s most admired companies. The general non-industry specific list is compiled from a survey of businesspeople from all industries. The industry-specific list (i.e. Motor Vehicles category) is derived from a survey of each specific industry, according to peer companies.

BMW tops the Motor Vehicles sector and was voted as the No. 1 Most Admired company by their automotive industry peers. Volkswagen group was No. 2 and Daimler No. 3. In terms of global companies overall, BMW ranked No. 19. … CONTINUED