According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar.
According to BMW marketing communications manager Stacy Morris, "Were in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.
“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, … CONTINUED
The BMW Group is celebrating its independence and the company’s continued success since its restructuring plan was accepted on 30 November, 1960 with a special ceremony at the Theresienhöhe in Munich on 30 November 2010. “Herbert Quandt’s business instinct and his ability to make courageous decisions at that time set a new course for our company and secured BMW’s ability to control its own future,” said Chairman of the Supervisory Board of BMW AG, Prof. Dr. Ing. Joachim Milberg, before the ceremony in Munich.
After rejecting Daimler-Benz’s … CONTINUED
During the recent event in Munich to mark the 50th year anniversary of the Quandt family rescue of BMW, their ascent to becoming the dominant shareholder of BMW, Stefan Quandt renewed a pledge to stay with BMW.
"Lead, dont follow – thats the entrepreneurial calling of BMW." and harks back to the actions of Herbert Quandt, the man who took action to fend off a takeover attempt by Daimler AG. Now his family owns 46 percent of BMW with his children Stefan … CONTINUED
MW Group sales recorded double-digit growth once again in October. With 128,593 BMW, MINI and Rolls-Royce brand automobiles sold worldwide (+11.6%, prev. yr. 115,278 units), the BMW Group achieved its best-ever October sales result. A total of 1,190,796 (prev. yr. 1,054,841) vehicles have been delivered to customers since the start of the year
BMW and MINI dealerships have launched a brand new customer service system that allows every customer to rate their experience on a five star scale and to write specific comments on the dealer’s website. The system, which is believed to be the most transparent and comprehensive in the industry, has just gone live, and sees customer comments and star ratings posted on the dealer
The mobility of the future is under construction in Leipzig. The BMW Group is expanding its plant in Leipzig to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars. In the period up to 2013, around €400 million will be invested at the plant in new buildings and machinery for the production of the Megacity Vehicle (MCV). Some 800 jobs will be created in the process. The plant expansion was launched on Friday by German Chancellor Dr Angela … CONTINUED
BMW CEO Norbert Reithofer provides a quarterly update of BMW’s current and future state of the company, including mention of future vehicles and sales. He also announced BMW’s increased earnings forecast for 2010.
The F10 5-series helped lead BMW to an overall vehicle sales increase of 17.2% for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.
BMW has announced a new pilot program to rent out cars by the hour called BMW On Demand which will allow drivers near its Munich headquarters to rent various models from its product lineup, from the 1 series to its flagship 7 series sedan, and even performance models like the M6. Customers will be able to pick up and drop off the cars at BMW Welt (or “BMW World”), the auto maker’s exhibition, event and car delivery center next to its headquarters, and can reserve … CONTINUED
The BMW Group and PSA Peugeot Citro
BMW is considering adding a 4th model to be produced at the Spartanburg, S. Carolina plant, to further compete with Lexus and Mercedes in the U.S. The 3-series may wind up being that extra model, given its high volume and Mercedes announcement last year that its Alabama factory would also begin building its C-Class.
BMW has just completed a $750 million expansion of the Spartanburg plant to make room for the all new X3, which will join the X5 and X6 … CONTINUED
The dedication ceremony for the all-new 2011 BMW X3 and the Spartanburg Plant Expansion Completion was held yesterday at BMWs Spartanburg plant in South Carolina. On hand were various members of BMW management as well as important dignitaries. On hand and making speeches were:
President of BMW Manufacturing – Josef Kerscher
German Ambassador to USA – Dr. Klaus Scharioth
Governor of South Carolina – Mark Sanford
BMW CEO – Dr. Norbert Reithofer
South Carolina US Senator … CONTINUED
It was recently rumored that BMW was in discussions with General Motors regarding a potential partnership to develop engines. However, BMW CEO Norbert Reithofer said yesterday that BMW has had absolutely no discussions with General Motors regarding any cooperative efforts.
SPARTANBURG, South Carolina (Reuters) — BMW AG CEO Norbert Reithofer said on Wednesday that the German automaker has not had … CONTINUED
BMW celebrates the opening of the new 1.2 million square feet (1 billion dollar) BMW manufacturing facility in Spartanburg, South Carolina and the production of the new BMW X3 at the facilities.
BMW is launching a marketing push to convince more American consumers to custom order and take delivery in just 2-6 weeks. To entice them, BMW will offer them unique choices and provide a video link of their car being “born” while they’re waiting for delivery. The push coincides with a $750 million expansion at the Spartanburg plant to make room for a second SUV, the redesigned X3. Today 15% of Americans custom-order their cars. BMW hopes to get 40% of its buyers to do it … CONTINUED
The BMW Group continued its successful course worldwide in September. With 142,950 BMW, MINI and Rolls-Royce brand automobiles delivered to customers, sales were 16.8% higher than in the same month last year. In addition, BMW X6 sales have hit 100,000!
BMW AG plans to start a car-leasing business in China in 2012 to help boost its presence in the fast-growing auto market. A leasing business and a new finance arm, announced earlier this week, may help the Munich, Germany-based automaker increase sales in China’s fast-growing luxury sector. Sales of luxury cars in the nation may grow at almost double the industry pace of 20 percent to reach 530,000 units this year and 1.1 million by 2015, according to researcher J.D Power & Associates.