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Corporate

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SGL Automotive Carbon Fibers (SGL ACF) – a joint venture of SGL Group and the BMW Group – today officially opened its new state-of-the-art carbon fiber manufacturing plant in Moses Lake, WA. The new facility is strategic for the manufacture of ultra light-weight carbon fiber reinforced plastics (CFRP) for use in the new BMW i vehicles.

The two parent companies will invest approximately $100 million in their Moses Lake plant and create 80 new local jobs until 2013. In order to prepare the large scale production start … CONTINUED

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BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG’s award winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.

“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and … CONTINUED

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The age of “gamification” has come, and BMW Group Financial Services is bringing this social nuance to its customer base of nearly 1 million individuals. Beginning with the development of a new and unique mobile and social experience, “The Ultimate Drive,” is a social navigation mobile app that allows users to not only discover the best roads to drive in over 50 countries, but to rank, comment and share those roads via Facebook, email or other GPS devices. Future versions will integrate the ability for BMW … CONTINUED

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At this year’s IAA, BMW will once again be presenting its world premiere vehicles actively on a circuit in Hall 11 on the Frankfurt Exhibition Site. The successful concept of presenting the cars as they drive has been developed and refined, providing the press and the public with the experience of efficiency and dynamics through the products themselves. The combination of trade fair and event in the form of stage shows will allow visitors to become immersed in the world of the brand.

BMW’s highlight this year … CONTINUED

Autoshows

BMW Posts Record Quarterly Profit

08/02/2011 at 11:21 AM
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BMW earned a record profit in the second quarter of 2011, the highest profit margin of all 3 top luxury car makers. BMW’s second-quarter Ebit climbed 66 percent to 2.86 billion euros

The record sales and profit have been driven by demand of the 5-series and X3, as well as growing sales in China. Deliveries of the 5 series jumped 80 percent this year and the X3 has more than doubled, resulting in an 18% rise in BMW brand’s first half deliveries. BMW is currently producing at … CONTINUED

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In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey.

Such excellent individual scores also boosted … CONTINUED

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BMW has scooped up no fewer than three of the coveted awards presented by the German Design Council in the Automotive Brand Contest, the new international brand and design competition launched this year. The winner of the “Architecture & Events” category was the SESTOSENSO light installation created in collaboration with FLOS and light designer Paul Cocksedge, while the BMW 328 Hommage won the “Concept & Study” category. The new BMW 6 Series Coupe also came away with a prize in the “Exterior” category. With these three … CONTINUED

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Ludwig Willisch (55), currently responsible for the BMW Group’s European sales region, will take over from Jim O’Donnell (61) as president of BMW of North America, effective October 1st, 2011. Willisch, who holds a degree in economics, began his career with the BMW Group in 1996 as manager of the BMW branch in Düsseldorf. He gained further national and international sales experience as head of the local sales subsidiaries in Germany, Japan and Sweden. Prior to assuming his current position as head of European sales, Willisch … CONTINUED

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BMW has been named the #3 top brand in the Ranking the Brands Top 100 brands rank list. This puts it as the top ranked automotive brand, behind only Apple and Google’s brand.

The closest automotive brand is Mercedes-Benz at #8 and Audi at #11. From the rank list it appears that the last time the list was compiled, BMW was ranked behind Mercedes. The increase in BMW’s brand prestige/equity is undoubtedly attributable to BMW’s continued position as the top luxury-sporty car maker, record sales this year, … CONTINUED

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BMW has released a new set of videos which uses humor to promote its extended vehicle protection plans.

The message of the videos: Keep your BMW as nature intended, with original BMW parts and service – via BMW’s extended vehicle protection warranty. The videos feature unique penguins, horses, and lions… see inside for what we mean.

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DesignworksUSA, the design consultancy and subsidiary of BMW Group, announces the start of an ambitious urban transit project in collaboration with Bay Area Rapid Transit (BART), the Bay Area’s regional transit provider. Together with BART, DesignworksUSA will create the “Fleet of the Future,” a new generation of train cars that will enter service by 2017 and deliver a premium ridership experience for its passengers. BART, which began picking up passengers in September 1973, presently operates the oldest fleet of train cars in the USA.

DesignworksUSA’s scope of … CONTINUED

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BMW is a Tier One Partner and exclusive automotive sponsor of the 2012 Games. As such, the company will provide various forms of transportation for athletes, technical officials, media, LOCOG operational teams, national Olympic Committees, International Sports Federations, the IOC and marketing partners.

We now have a better idea of the forms and amounts of transportation that BMW will be supplying. The company will supply almost 4,000 vehicles and 400 bicycles (the first of which was delivered today), from diesels to electric cars, hybrids to motorcycles, as … CONTINUED