BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.
When the police series “Isar 12” launched the hunt for criminals on German TV in January 1961, Bayerische Motorenwerke had already gained several years of experience in providing specially produced patrol cars. The baroque styling of the BMW 501, now a frequent and welcome visitor at the Goodwood Festival of Speed, is an excellent example of this aspect of the business, in operation since 1955.
Since 1 February 2011, BMW M GmbH has had overall responsibility for the “Security, Service and Special Vehicles” business area, as well … CONTINUED
BMW M GmbH concluded the 2010 business year with a significant boost in sales. In a year marked by far-reaching changes in the model portfolio, the number of BMW M car sales rose by 14.2 percent to 16,967 units. Overall, worldwide growth in demand for high-performance sports cars, M Sport packages, exclusive special options from BMW Individual as well as driving experience training courses contributed to this positive development. Considerable growth impulses are also anticipated for 2011 thanks to an extended M Sport package and BMW … CONTINUED
The BMW Group and PSA Peugeot Citroën have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot Citroën Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid … CONTINUED
BMW, Audi, and Mercedes will each be advertising in this year’s Superbowl, making it the first time that all three German luxury brands are advertising at the biggest U.S. television event. BMW has purchased two 30-second spots in this year’s Superbowl, which will be played on February 6th. This represents the first time that BMW will be advertising during the Super Bowl in a decade. It comes as no coincidence then that Mercedes and Audi have also purchased commercial time for the most-watched American television broadcast … CONTINUED
BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.
The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the … CONTINUED
We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.
The BMW Group in the U.S. reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.
This story comes from the guys at Autoblog.
Its being reported that because of the Mexican drug war, which has involved many news making kidnappings and assasinations have led many to seek an extra layer of automotive protection. Reportedly, armored car sales are up 20% in 2010! BMW has always been in a prime position in the armored car market and markets some nicely bulletproofed up X5s, 5 and 7-Series to do the job.
On 1 March 2011, Karim Habib will take on the post of Head of Exterior Design BMW Automobiles, replacing Anders Warming. The 40-year-old designer already spent the first 10 years of his career working for the BMW Group, during which time he was responsible for the current BMW 7 Series range and the BMW Concept CS. Habib now returns to the Group following an absence of two years.
On completing his studies in California, Karim Habib held various posts in interior and … CONTINUED
BMW’s November sales were up nearly 20% over the previous period last year, driven by hot demand for the F10 5-series and X1. The BMW Group delivered 129,014 vehicles total in November. The 20% increase is BMW’s highest monthly gain this year and the company now targets 1.4M cars sold by the end of 2010.
The BMW Group increased its sales significantly in its three most important markets of Germany, the U.S. and China. In its domestic market of Germany, sales volumes for the BMW and MINI … CONTINUED
According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar.
According to BMW marketing communications manager Stacy Morris, "Were in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.
“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, … CONTINUED
The BMW Group is celebrating its independence and the company’s continued success since its restructuring plan was accepted on 30 November, 1960 with a special ceremony at the Theresienhöhe in Munich on 30 November 2010. “Herbert Quandt’s business instinct and his ability to make courageous decisions at that time set a new course for our company and secured BMW’s ability to control its own future,” said Chairman of the Supervisory Board of BMW AG, Prof. Dr. Ing. Joachim Milberg, before the ceremony in Munich.
After rejecting Daimler-Benz’s … CONTINUED
During the recent event in Munich to mark the 50th year anniversary of the Quandt family rescue of BMW, their ascent to becoming the dominant shareholder of BMW, Stefan Quandt renewed a pledge to stay with BMW.
"Lead, dont follow – thats the entrepreneurial calling of BMW." and harks back to the actions of Herbert Quandt, the man who took action to fend off a takeover attempt by Daimler AG. Now his family owns 46 percent of BMW with his children Stefan … CONTINUED
MW Group sales recorded double-digit growth once again in October. With 128,593 BMW, MINI and Rolls-Royce brand automobiles sold worldwide (+11.6%, prev. yr. 115,278 units), the BMW Group achieved its best-ever October sales result. A total of 1,190,796 (prev. yr. 1,054,841) vehicles have been delivered to customers since the start of the year
BMW and MINI dealerships have launched a brand new customer service system that allows every customer to rate their experience on a five star scale and to write specific comments on the dealer’s website. The system, which is believed to be the most transparent and comprehensive in the industry, has just gone live, and sees customer comments and star ratings posted on the dealer
The mobility of the future is under construction in Leipzig. The BMW Group is expanding its plant in Leipzig to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars. In the period up to 2013, around €400 million will be invested at the plant in new buildings and machinery for the production of the Megacity Vehicle (MCV). Some 800 jobs will be created in the process. The plant expansion was launched on Friday by German Chancellor Dr Angela … CONTINUED