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Corporate

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BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-one of the 339 BMW dealers nationwide achieved “2012 Center of Excellence” status based on their 2011 performance in customer satisfaction, outstanding brand representation, operational excellence and profitability.

“BMW customers have high expectations of their vehicle and their dealer,” said Peter Miles, BMW of North America Executive VP of Operations. “It takes extraordinary and consistent effort to attain the level of a COE dealership.”

The BMW … CONTINUED

Report: BMW Bids to Purchase Saab

02/21/2012 at 3:00 PM
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The latest news in Saab’s bankruptcy involves BMW. Saabs United has reported that 6-7 companies have bid to purchase Saab, which is currently in bankruptcy proceedings. According to the report, one European company “is German and located in Munich,” which no doubt means BMW. Autobild suggests that there are even more interest parties (up to 14), including Chinese and Indian companies.

Saab won’t necessarily be sold to the highest bidder however, but to the company offering the best proposal (with respect to benefit for the company, employees, … CONTINUED

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The BMW Group has opened the world’s largest showroom for BMW, MINI and Rolls-Royce Motor Cars and BMW motorcycles in the Emirate of Abu Dhabi. Abu Dhabi Motors, the BMW Group’s long-standing importer for the region, has invested around AED 300 million (approx. 62 million euros) in the new 35,000-square-metre showroom over its three-year construction.

The new showroom was formally inaugurated by Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing, His Highness Sheikh Hazza bin Zayed Al Nahyan, National … CONTINUED

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BMW Group, Official Automotive Partner to the London 2012 Olympic & Paralympic Games, today revealed the winning design for its pavilion at the Olympic Park.

Following a competition involving six architecture firms, BMW selected the British firm Serie based on its cutting-edge design that will represent a significant architectural addition to the Olympic Park, whilst also reflecting the company

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The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 19,739 vehicles, an increase of 5.8 percent from the 18,656 vehicles sold in the same month a year ago.

“The January results are the springboard for a year that will be full of new model launches beginning with the arrival of the sixth generation 3 Series in mid-February” said BMW of North America President and CEO Ludwig Willisch. “Nationwide, inventories are low after the extraordinary sales in December and we’re replenishing our dealers … CONTINUED

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The BMW Group is expanding capacity at its U.S. plant in Spartanburg. “We plan to invest over the next three years nearly USD 900 million in the Spartanburg plant by 2014. This will create 300 new jobs by the end of this year. This will allow us to produce 350,000 units in Spartanburg in the mid term,” says Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production, in Spartanburg on Thursday. The BMW Group already invested USD 750 million in the … CONTINUED

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The Ultimate Driving Machine is a traditional BMW slogan and identity which BMW enthusiasts rally around, dating all the way back to 1975. In recent years however, this popular tag line took a back seat as BMW moved in different directions to the likes of the “JOY” campaign.

Fret not however, as BMWNA, which took on a new lead ad agency in the US (Kirshenbaum Bond Senecal & Partners) in April, is set to revive the Ultimate Driving Machine marketing identity this Saturday (Jan. 7), as the … CONTINUED

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BMW did it again as they are the 2011 Premium segment leader in the US. With a total of 305,418 units sold in 2011 (BMW and MINI combined), BMW again mamanged to sell more cars than Mercedes and Audi which sold 264,460 and 117,561 cars, respectively. Congrats, BMW of North America!

In 2011, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the record year of 2007 retailing 305,418 vehicles, up 14.9 percent compared to the 265,757 vehicles sold in 2010. … CONTINUED

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BMW i, the BMW Group’s e-mobility brand, is pioneering new approaches to marketing. BMW i is implementing innovative online activities and incorporating three new digital channels in its online communications concept through foursquare, Mashable.com and iAd. iAd is Apple’s mobile advertising network, reaching millions of iPhone, iPod touch and iPad users right in their favourite apps.

BMW i is running an iAd campaign in Europe reaching iPad, iPhone and iPod touch users in Germany, England and France. As launch partner for iAd on iPad in Europe, BMW … CONTINUED

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Pursuant to the opening of a new assembly line in November of 2010, the BMW Spartanburg plant has produced 255,359 models, contrasted with 142,135 last year, equaling a whopping 80 percent boost in production.

The stated goal for the facility is 270,000 units and employing some 7,000 workers BMW managed to fabricate 11,349 X3s, 9,650 X5s and 3,680 X6s there during the month of November for a total of 24,679, according to an article in the Charleston Regional Business Journal. If they were to produce a similar … CONTINUED