BMW M GmbH concluded the 2010 business year with a significant boost in sales. In a year marked by far-reaching changes in the model portfolio, the number of BMW M car sales rose by 14.2 percent to 16,967 units. Overall, worldwide growth in demand for high-performance sports cars, M Sport packages, exclusive special options from BMW Individual as well as driving experience training courses contributed to this positive development. Considerable growth impulses are also anticipated for 2011 thanks to an extended M Sport package and BMW Individual product range and the launch of the BMW 1 Series M Coupé, which takes the company into a new vehicle segment. Beyond this, the development of special task and security vehicles based on current BMW production models will also … CONTINUED
The BMW Group and PSA Peugeot Citroën have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot Citroën Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid systems.
BMW Peugeot Citroën Electrification will focus on developing and producing hybrid components, including battery packs, E-machines, generators, power electronics and chargers, while also developing software for hybrid systems. Joint research and development, production and component purchasing will leverage significant economies … CONTINUED
BMW, Audi, and Mercedes will each be advertising in this year’s Superbowl, making it the first time that all three German luxury brands are advertising at the biggest U.S. television event. BMW has purchased two 30-second spots in this year’s Superbowl, which will be played on February 6th. This represents the first time that BMW will be advertising during the Super Bowl in a decade. It comes as no coincidence then that Mercedes and Audi have also purchased commercial time for the most-watched American television broadcast (last year’s game was watched by approximately 106 million people, making it the most popular American TV program ever, according to TV audience rater Nielsen), according to Autonews.
BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.
The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the London 2012 Olympic Games, BMW announced last July a six-year, multi-million dollar partnership with the United States Olympic Committee (USOC) and the National Governing Bodies of USA Bobsled & Skeleton, US Speedskating, USA Swimming and USA Track & Field. … CONTINUED
We have posted yesterday’s full BMW press conference from the 2011 NAIAS at Detroit. Ian Robertson presented a state of the company address, as well as introducing the all new 6-series cabrio, 1M coupe, 1-series LCI, and the 2011 X3. View the press conference inside.
The BMW Group in the U.S. reported December sales of 27,600 vehicles, an increase of 16.9 percent from the 23,617 vehicles sold in the same month a year ago. For 2010, the BMW Group in the U.S. reported total sales of 265,757 vehicles, up 9.9 percent compared to the 241,727 vehicles sold in 2009.
This story comes from the guys at Autoblog.
Its being reported that because of the Mexican drug war, which has involved many news making kidnappings and assasinations have led many to seek an extra layer of automotive protection. Reportedly, armored car sales are up 20% in 2010! BMW has always been in a prime position in the armored car market and markets some nicely bulletproofed up X5s, 5 and 7-Series to do the job.
On 1 March 2011, Karim Habib will take on the post of Head of Exterior Design BMW Automobiles, replacing Anders Warming. The 40-year-old designer already spent the first 10 years of his career working for the BMW Group, during which time he was responsible for the current BMW 7 Series range and the BMW Concept CS. Habib now returns to the Group following an absence of two years.
On completing his studies in California, Karim Habib held various posts in interior and exterior design before being appointed Team Leader, Advanced Design for the BMW Group. Following two intervening career years, he now returns to head the Exterior Design BMW Automobiles department.
BMW’s November sales were up nearly 20% over the previous period last year, driven by hot demand for the F10 5-series and X1. The BMW Group delivered 129,014 vehicles total in November. The 20% increase is BMW’s highest monthly gain this year and the company now targets 1.4M cars sold by the end of 2010.
The BMW Group increased its sales significantly in its three most important markets of Germany, the U.S. and China. In its domestic market of Germany, sales volumes for the BMW and MINI brands climbed 29.6% in November, with a total of 25,156 new vehicle registrations (prev. yr. 19,409). In the U.S., sales rose 25.2% to 22,883 vehicles (prev. yr. 18,272), making BMW the best-selling premium brand in November. In its third-largest market, … CONTINUED