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Corporate

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BMW Furthers Commitment to Mobility in Urban Environments with plans to renovate its NYC BMW and MINI dealerships for a sustainable future, the introduction of the BMW ActiveE full-electric vehicle and lease pricing for use in major US urban environments, including metropolitan NY area, and the introduction of the Z4 sDrive28i, the first vehicle to mark the return of powerful, efficient and clean 4-cylinder BMW engines back to the US.

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BMWNA and its new top marketing executive, Dan Creed, is currently searching for a new ad agency to help spend its estimated $160 million advertising budget. And the vast majority of the budget will go towards TV advertising. The advertising budget breakdown, as Creed told dealers at the National Automobile Dealers Association convention in February will be: 68% for national TV, 8% for local TV, 15% for digital marketing (internet and mobile device ads), 2% in movies, and 7% for print advertising.

BMW and its previous lead … CONTINUED

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BMW’s head of German Sales, Karsten Engel and Dingolfing Plant Manager Wolfgang Stadler today announced production of the 8th Million BMW produced at the plant and destined for the Piepenbrock Group. The vehicle was accepted in a ceremony by Olaf Piepenbrock to expand his own fleet of over 100 BMWs.

BMW Dingolfing currently produces about 1,400 units per day, which accounts for about two-thirds of the global BMW 5-Series production capacity. The 5-Series has a long tradition tied to the Dingolfing plant, which was the site of … CONTINUED

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Just a a day ago, when I first read that Frank Weber, Chevrolet Volt lead engineer turned Opel executive, it got my mind thinking. Likely some sort of internal politics? Disagreement on strategies? Well, it seems to be the case that BMW is taking its commitment to electric thinking very seriously and going for the jugular.

Reports right now are indicating that it was in fact BMW who has hired Mr. Weber away from Opel. Mr. Weber will be working directly under BMW’s head of research and … CONTINUED

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The BMW Group sold more vehicles in March than ever before in a month. The company sold a total of 165.842 BMW, MINI and Rolls-Royce brand vehicles in the past month, not only significantly exceeding the figure for March of last year (141,717 units / +17%) but also the previous sales high of 152,721 vehicles recorded in December 2007. The BMW and MINI brands also set new monthly records.

The company also achieved a new high for the first three months: Sales started the year stronger than … CONTINUED

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New management responsibilities at BMW M GmbH and MINI brand

Friedrich Nitschke to head BMW M GmbH

Kay Segler takes over MINI brand management

Dr. Friedrich Nitschke (56) will take over as managing director of BMW M GmbH effective 1 May of this year. Nitschke was previously responsible for the MINI Series within the Development division, and has held various management positions in the Controlling and Development divisions since joining the company in 1978.

The current managing director of BMW M GmbH, Dr. Kay Segler (56), will be responsible for … CONTINUED

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In yet another example of how the Apple iPad is changing the world of business and retail, Autonews has an interesting article on how the iPad has and will soon likely speed up the lease return process at BMW dealerships throughout the country – something which will make the experience more pleasant for customers and more efficient for dealers.

The iPad lease return pilot program is currently in place at sixteen dealerships. According to BMWFS, the results so far have been encouraging and makes it more likely … CONTINUED

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CNN Money has posted FORTUNE’s list of the world’s most admired companies. The general non-industry specific list is compiled from a survey of businesspeople from all industries. The industry-specific list (i.e. Motor Vehicles category) is derived from a survey of each specific industry, according to peer companies.

BMW tops the Motor Vehicles sector and was voted as the No. 1 Most Admired company by their automotive industry peers. Volkswagen group was No. 2 and Daimler No. 3. In terms of global companies overall, BMW ranked No. 19. … CONTINUED

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BMW is currently among the top 3 automakers closest to making their European Union mandated CO2 targets. They are currently #3 and follow Toyota and PSA/Peugeot-Citron. BMW needs to cut its overall fleet emissions by only 7.1 percent in order to meet the more onerous emissions regulations which begin next year. Toyota needs to reduce by only 4.2 percent, and PSA by 5.1 percent.

BMW has been able to be far ahead of the curve on meeting the targets through a combination of offering increased diesel efficiency … CONTINUED

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The BMW Group and Sixt AG are planning a unique and innovative car sharing venture. With effect from April 2011 onwards – initially in Munich and later in Berlin – the two companies intend to join forces in offering a modern mobility concept under the brand-name DriveNow; this new product will combine vehicles and service of the highest quality with simple, flexible usage. DriveNow is the first car sharing concept to place an emphasis on efficient premium vehicles and comprehensive service. Vehicles may be hired and … CONTINUED