According to reports from AdAge, BMW is set to return to Super Bowl XLV after a 10 year advertising hiatus from the most watched event in the US calendar.
According to BMW marketing communications manager Stacy Morris, "Were in the window of our biggest launch period in history and the Super Bowl gives us the stage to make that big impact," the move makes perfect sense given the new X3, new 6-series, new 5-series and 1-Series M arriving on US shores.
BMWs last commercial was 10 years ago back in 2000. The ads were two 30-second spots for the then new BMW X5, estimated to cost $2.1M for those 30 seconds, or $70,000 per … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported November sales of 22,883 vehicles, an increase of 27.1 percent from the 18,002 vehicles sold in November 2009. Year-to-date, the BMW Group has sold 238,157 vehicles, up 9.3 percent from the 217,840 units sold through November 2009.
“November is normally a tough month but we increased our sales momentum thanks to strong demand for our all-wheel-drive vehicles, the X5 and X6 in particular, and now that it’s available, the 5 Series with AWD,” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “The overall market shows signs of improvement with consumer confidence increasing slightly but our dealers know they have to work for every sale and that work is paying off.”
BMW Brand … CONTINUED
The BMW Group is celebrating its independence and the company’s continued success since its restructuring plan was accepted on 30 November, 1960 with a special ceremony at the Theresienhöhe in Munich on 30 November 2010. “Herbert Quandt’s business instinct and his ability to make courageous decisions at that time set a new course for our company and secured BMW’s ability to control its own future,” said Chairman of the Supervisory Board of BMW AG, Prof. Dr. Ing. Joachim Milberg, before the ceremony in Munich.
After rejecting Daimler-Benz’s takeover bid for BMW in 1959 and adopting the rescue plan in November 1960, BMW went on to become an almost unprecedented success story. Since 2004, the BMW Group has been the world’s leading supplier of premium automobiles. Its workforce … CONTINUED
During the recent event in Munich to mark the 50th year anniversary of the Quandt family rescue of BMW, their ascent to becoming the dominant shareholder of BMW, Stefan Quandt renewed a pledge to stay with BMW.
"Lead, dont follow – thats the entrepreneurial calling of BMW." and harks back to the actions of Herbert Quandt, the man who took action to fend off a takeover attempt by Daimler AG. Now his family owns 46 percent of BMW with his children Stefan Quandt and Susanne Klatten on the supervisory board.
Source: Autonews Europe
MW Group sales recorded double-digit growth once again in October. With 128,593 BMW, MINI and Rolls-Royce brand automobiles sold worldwide (+11.6%, prev. yr. 115,278 units), the BMW Group achieved its best-ever October sales result. A total of 1,190,796 (prev. yr. 1,054,841) vehicles have been delivered to customers since the start of the year
BMW and MINI dealerships have launched a brand new customer service system that allows every customer to rate their experience on a five star scale and to write specific comments on the dealer’s website. The system, which is believed to be the most transparent and comprehensive in the industry, has just gone live, and sees customer comments and star ratings posted on the dealer
The mobility of the future is under construction in Leipzig. The BMW Group is expanding its plant in Leipzig to make it the first location in Germany equipped to handle the large-scale production of zero-emission electric cars. In the period up to 2013, around €400 million will be invested at the plant in new buildings and machinery for the production of the Megacity Vehicle (MCV). Some 800 jobs will be created in the process. The plant expansion was launched on Friday by German Chancellor Dr Angela Merkel and Dr Norbert Reithofer, Chairman of the Board of Management of BMW AG, together with the Prime Minister of the German state of Saxony, Stanislaw Tillich, and the Governor of Washington state in the US, Chris Gregoire.
“By producing the … CONTINUED
BMW CEO Norbert Reithofer provides a quarterly update of BMW’s current and future state of the company, including mention of future vehicles and sales. He also announced BMW’s increased earnings forecast for 2010.
The F10 5-series helped lead BMW to an overall vehicle sales increase of 17.2% for a total of 19,272 vehicles from the 16,443 units sold in October of last year. Year-to-date, BMW sales were up 10 percent to 176,736 vehicles from the 160,666 units sold in the same period of 2009.