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Corporate

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Things are looking up this year for the BMW Group in the U.S. as overall car sales improved 13.7% over February of last year. The increase was driven mostly by very large increases in sales of the X5 and the X6. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.

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Two millionth engine to be built at BMW Hams Hall

Today, a four-cylinder 2.0L petrol engine will be the two millionth power unit to be built since production commenced nine years ago at the BMW engine production plant in Hams Hall, North Warwickshire.

The engine, will be transported to the Regensburg vehicle plant in Germany, built to order and ultimately destined for a British customer purchasing a 318i Saloon – the UKs best selling BMW model.

… CONTINUED

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Many of you may not know this, but BMW will be the exclusive automotive sponsor for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics. The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions

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BMW has finally announced some more news regarding its Megacity Vehicle (aka Isetta) being developed under its project i program. The BMW sub-brand Isetta will produce high efficiency electric vehicles and is expected to come to market by at least 2015. Here is the press release:

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BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications

Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of … CONTINUED

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BMW has announced a comprehensive contingency award program for BMW cars and BMW-powered cars in the 2010 GRAND-AM series races. They have fared very well so far in the 2010 GRAND-AM series. BMW race cars took #1-2 positions in the 2010 Continental Tire Sports Car Challenge and #2 in the Rolex 24 at Daytona held Jan 29-31.

PRESS RELEASE:

BMW Posts 2010 GRAND-AM Contingency Program

2.11.2010 | Press Release
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Certified Pre-owned sales account for 45% of all BMWNAs sales, so to boost such an important part of BMWs business, BMWNA is extending the maintenance plan on all CPO 2007 3-series, 5-series, and 7-series models sold between Feb. 2 – Mar. 31, to 6yr/100k miles.

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Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich.

Munich. As a National Sponsor of Munich’s Olympic bid, the BMW Group is turning to high-profile support from the sporting arena: two-time Olympic figure skating champion Katarina Witt (44) has been appointed the BMW Group’s ambassador in the bid to host the 2018 Olympic and Paralympic Winter Games in Munich and Garmisch-Partenkirchen.

As … CONTINUED

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Currently, BMW/MINI engines are supplied from a partnership between BMW and Peugeot, and now BMW have signed an agreement with PSA Peugeot to continue the relationship indevelopment of a next generation 4 cylinder engine which would likely be found again in the MINI, but the application there is certainly not limited.

Press release:

Paris. The BMW Group and PSA Peugeot Citro

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BMW came out with a profit in 2009 which is good news indeed, because I dont have to tell you how bad 2009 was for many people. Even better news is that BMW expects growth in 2010.

BMW posts pre-tax profit for 2009 in the face of poor economic climate with cost cutting measures.
50 million Euro drop in revenues as compared to 2008. (-4.7%)
10.3% drop in total BMW Group vehicles revenues as comapred in 2008 (relatively mild compared to the rest of … CONTINUED

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It seems BMWs Concept ActiveE isnt just a showcar. Following their sucessful MINI-e lease program in the US BMW will start a similar program for the electric 1-series. This means that the car will be available in select cities and you will have to apply to own the car.

The actual number of cars which will be available is unknown. But if history is any guide it wont exactly be easy to get your hands on the … CONTINUED

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Woodcliff Lake, NJ – January 14, 2010… Yesterday, BMW of North America accepted the Ward’s 10 Best Engines award for its groundbreaking 3.0-liter BMW Advanced Diesel engine at the North American International Auto Show. For the 2010 model year and the second year in a row, BMW’s sequential twin-turbo inline-6 diesel engine was elected to the 10 Best Engines list by the Ward’s AutoWorld panel of expert judges. To win a place on the 10 Best Engines list, an engine must score highly in measures of … CONTINUED

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The BMW Series was a winner in the R. L. Polk & Co.s Automotive Loyalty Awards for the 2009 model year. The 3 Series took top honors in the Luxury Car category. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and is so pleased with their vehicle that they … CONTINUED

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The N55 is the second turbo engine out of BMWs new push towards EfficientDynamics and increased use of turbos as a replacement for displacement. The unit has been has been reviewed and people are generally happy with it, but whats interesting is that now it seems official: BMW will use the N55 as its main workforce with only a few notable exceptions

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According to Autocar magazine, BMW has filed a patent for a hybrid car that actually uses a split engine for its powertrain.

What is this exactly?

Ok, a traditional hybrid car basicly has a gasoline engine mated to an electric motor. The electric motor will either add extra power to the gasoline engine, or actually sometimes take over from the gasoline engine and run the car on its own.

But in BMWs split … CONTINUED

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To sum up there were as expected year on year declines in sales because of overall low volumes in 2009, but December itself continues on a trend of a sales recovery. We hope this trend continues in 2010! We know BMW has the best products out there right now..

Here is the official press release below

Quote:

BMW brand sales up 11.5 percent; MINI sales decreased 2.2 percent; MINI achieved second best year ever since … CONTINUED

BMW’s Roadmap for 2010

01/02/2010 at 9:00 PM
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This information is as per BMWs inside man Scott26! Here is a summary of whats to come in 2010

BMW Concept Active E NAIAS (01/10)
BMW Active E Production Car (eDrive) Paris (08/10)
BMW Z4 sDrive35is (link) Paris (08/10)
BMW 3-Series Coupe/Cabrio LCI (Life Cycle Impulse aka Facelift) (link) to be revealed early January with official Autoshow debut at Geneva (03/10)
BMW 5-Series Sedan (link) Geneva (03/10) and New York (04/10)
BMW 5-Series Concept ActiveHybrid 5 Geneva … CONTINUED

BMW M Power App for the iPhone

01/01/2010 at 8:17 AM
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Happy 2010 everyone! Heres a nice little nugget. BMW actually has an M Power App for the iPhone. What does it do? Well, its like a G-Tech, it uses the iPhones sensors in order to calculate:

Speed
Acceleration
Lateral acceleration (Lateral g)
Travel time for a specified distance
Acceleration to a specific speed

The App comes with three different skins: "Sport", "Lava" and "Midnight"

Here is the link to BMWs M Power iPhone App … CONTINUED