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Corporate

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Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.

The new BMW sub-brand itself was launched at today’s press conference in the BMW Welt. The print campaign for BMW i will initially feature two motifs.

As of Tuesday, a giant poster at the Munich Opera house and on other squares … CONTINUED

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BMW of North America, LLC today announced its annual Center of Excellence honors, awarded to the top performing dealerships in the U.S. Thirty-two of the 338 BMW dealers nationwide achieved “2011 Center of Excellence” status based on high customer satisfaction, outstanding brand representation, operational excellence and profitability.

The BMW dealer network continues to invest in their sales and service facilities spending nearly $3 Billion in the past decade. Dealers recognize the benefits of continuously improving their business processes and focusing on delivering top-tier customer service to keep … CONTINUED

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The BMW Plant in Leipzig continues to grow. Back in November, we reported that BMW invests € 400 million to expand the plant for the production of the Mega City Vehicle. Today, DB Schenker announced to build a new logistics center to supply components for the BMW plants in China and South Africa. This will not only improve the supply for these plants but also create 600 new jobs in Leipzig.

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The BMW Group started the new year well, with strong sales growth of 28%. A total of 105,177 BMW, MINI and Rolls-Royce brand automobiles were delivered to customers worldwide in January (prev. yr. 82,150).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing:

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BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW. The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

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When the police series “Isar 12” launched the hunt for criminals on German TV in January 1961, Bayerische Motorenwerke had already gained several years of experience in providing specially produced patrol cars. The baroque styling of the BMW 501, now a frequent and welcome visitor at the Goodwood Festival of Speed, is an excellent example of this aspect of the business, in operation since 1955.

Since 1 February 2011, BMW M GmbH has had overall responsibility for the “Security, Service and Special Vehicles” business area, as well … CONTINUED

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BMW M GmbH concluded the 2010 business year with a significant boost in sales. In a year marked by far-reaching changes in the model portfolio, the number of BMW M car sales rose by 14.2 percent to 16,967 units. Overall, worldwide growth in demand for high-performance sports cars, M Sport packages, exclusive special options from BMW Individual as well as driving experience training courses contributed to this positive development. Considerable growth impulses are also anticipated for 2011 thanks to an extended M Sport package and BMW … CONTINUED

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The BMW Group and PSA Peugeot Citroën have decided to enter into a new phase of their collaboration, by signing an agreement to set up a 50-50 equity joint venture named BMW Peugeot Citroën Electrification. The agreement was signed on February 1st by Norbert Reithofer, Chairman of the Board of Management of BMW AG, and Philippe Varin, Chairman of the Managing Board of PSA Peugeot Citroën. In October 2010, the two companies had signed a Memorandum of Understanding designed to expand their existing cooperation to hybrid … CONTINUED

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BMW, Audi, and Mercedes will each be advertising in this year’s Superbowl, making it the first time that all three German luxury brands are advertising at the biggest U.S. television event. BMW has purchased two 30-second spots in this year’s Superbowl, which will be played on February 6th. This represents the first time that BMW will be advertising during the Super Bowl in a decade. It comes as no coincidence then that Mercedes and Audi have also purchased commercial time for the most-watched American television broadcast … CONTINUED

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BMW Group announced today that it will be the exclusive foreign brand automotive advertiser for NBC Universal’s broadcast of the London 2012 Olympic Games. This agreement marks the first time that NBC Universal has granted foreign automotive exclusivity for its Olympic coverage. It is also the first time that NBC will have only two automotive advertisers, one foreign and one domestic.

The agreement expands the automaker’s association with the Olympic Games. In addition to being the official Automotive Partner and a Sustainability Partner of the … CONTINUED