BMW is launching a marketing push to convince more American consumers to custom order and take delivery in just 2-6 weeks. To entice them, BMW will offer them unique choices and provide a video link of their car being “born” while they’re waiting for delivery. The push coincides with a $750 million expansion at the Spartanburg plant to make room for a second SUV, the redesigned X3. Today 15% of Americans custom-order their cars. BMW hopes to get 40% of its buyers to do it … CONTINUED
The BMW Group continued its successful course worldwide in September. With 142,950 BMW, MINI and Rolls-Royce brand automobiles delivered to customers, sales were 16.8% higher than in the same month last year. In addition, BMW X6 sales have hit 100,000!
BMW AG plans to start a car-leasing business in China in 2012 to help boost its presence in the fast-growing auto market. A leasing business and a new finance arm, announced earlier this week, may help the Munich, Germany-based automaker increase sales in China’s fast-growing luxury sector. Sales of luxury cars in the nation may grow at almost double the industry pace of 20 percent to reach 530,000 units this year and 1.1 million by 2015, according to researcher J.D Power & Associates.
BMW of North America has announced an average base price increase of 1% for many BMW vehicles sold in the U.S. effective October 1, 2010. The F10 5-series, 5-series GT, ActiveHybrid X6, and ActiveHybrid 7-series not affected by this increase. Pricing for the all-new 2011 BMW X3 will be released in October with vehicles arriving in BMW Center showrooms in late December.
The captive finance company will begin identifying to BMW dealers their customers who are in good standing and whose vehicles’ market value is more than what is owed. Dealers will then contact those customers and tell them which new BMW vehicles they can buy within the same monthly payment range or a range chosen by the dealer.
The Best Global Brands is an annual study conducted by Interbrand which ranks the value of the world’s top brands, based on an assessment of its value in US Dollars. BMW is listed at the 15th position this year.
Some other studies have listed BMW as the most valuable auto manufacturer brand, but this one has Toyota and Mercedes Benz listed ahead of BMW, showing that these value studies are more art than science.
The study values BMW at $22.3 billion dollars. Toyota was valued at $26.2 billion … CONTINUED
Dan Creed, currently Vice President, Aftersales, BMW of North America, will become Vice President, Marketing, BMW of North America LLC. And Russ Lucas, currently Manager, BMW Pre-Owned Sales, will become Vice President – Eastern Region with overall responsibility for sales, marketing, aftersales and dealer development activities in the 12 state Northeast Region which includes the New York metro area. The Northeast Region is the largest sales area for BMW of North America with 93 BMW and 24 MINI dealers.
BMW AG surpassed August’s global sales volumes for its core brand not just versus last year’s month but for those of 2007 and 2008 as well, underlining the strength of the recovery in the premium car market.
BMW said today that it sold more vehicles in China in the first eight months through August than it did for the entire year of 2009.
Global sales of BMW brand vehicles rose 16.3 percent last month to about 88,000 units.
That brought the cumulative total year-to-date to 775,262 BMW brand vehicles, … CONTINUED
BMW has plans for a product push over the next decade to ward off increasing Audi and Mercedes sales. This will be accomplished through the addition of new models to the BMW lineup, including the 4dr 6-series Gran Coupe, BMW FWD vehicles, new MINI vehicles, added factory capacities and new plants, and increasing sales in the world’s largest growing car market – China.
BMW’s August sales saw a decrease of 1.6% from the same period last year. Year-to-date, the BMW Group sales volume is up 5.6% from last year. However, sales in the second half of the year is not expected to be as strong as the first half.
10 days ago we reported on the closing of BMW’s South African Rosslyn Plant due to a strike by the National Union of Metalworkers of SA. We’re happy to report that the strike is now over and the plant has resumed 3-series production.
The union has negotiated a 3-year wage increase and its members will receive 10% wage increase this year and 9% increase in the next two years. The strike resulted in the lost production of approximately 17,000 vehicles among the BMW, VW, Toyota, Ford, … CONTINUED
The Center for Automotive Research is hosting its annual Management Briefings in Traverse City, Michigan this week. BMW Manufacturing Vice President of Assembly Rich Morris spoke on the subject of World Class Manufacturing. In this video segment, Rich talks about the expansion underway at the Spartanburg plant and how the changes will strengthen BMWs build-to-order system.