Category
Corporate

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There has been some recent resurgence in the conversation surrounding the actual origins of the BMW Logo. Do the colors represent the colors of the bavarian flag in reverse? Or does it originate from early BMW marketing posters that links BMW to airplane engines and the spinning propeller against a blue sky?

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The Internal Revenue Service today certified that the BMW ActiveHybrid 7 qualifies for up to a $900 tax credit under the Alternative Motor Vehicle provision. This serves as yet another endorsement for the BMW EfficientDynamics strategy.

The ActiveHybrid 7 combines an electric motor with BMW’s much-praised 4.4-liter twin-turbo V8 and new 8-speed automatic transmission to accelerate from 0 – 60 mph in just 4.7 seconds while delivering impressive EPA fuel economy estimates of 17 mpg city and 26 mpg highway, a near 18 … CONTINUED

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At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car.

In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first … CONTINUED

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BMW M division has launched the M Power Drivers Cup and M Power Circuit Training for BMW M owners, each of which lasts two days. Unfortunately for North American M enthusiasts, these two driving events appear to take place only in Germany. Hopefully some of our European members will participate and allow us to enjoy the experience vicariously.

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BMW has been presented with two accolades at this year’s Fleet World Honors – Best Executive Car award for the 2011 5-series and Fleet Manufacturer of the Year award for BMW overall. Steve Moody, judge panel chairman, explained: ‘The new BMW 5 Series has taken the executive sector up yet another notch, with an engine line-up second to none for emissions and performance, generous standard specification, superb whole-life costs, class-leading residual values and a quality unparalleled even in this extremely competitive market.’

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As if it wasn’t already difficult enough to source BMW euro-market only parts for our BMWs, it has just become even harder as BMWNA has now apparently stopped all sales of BMW European parts through its dealers in the US. Previously, generally, if you could provide a BMW parts department with an european market part number, they could order it for you. That will no longer be the case and we will all have to look to 3rd party suppliers or independent sellers for our european-only … CONTINUED

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In a study of the world’s 600 most reputable companies conducted by Reputation Institute, BMW was #4 on the list and the top auto manufacturer. The list ranks the companies that are most liked, trusted, and respected by the general public across 24 countries.

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In BMW CEO Norbert Reithofers recent report (full report below) to shareholders, the CEO is reporting that the F10 5-series has received considerably more orders than planned so far. According to him, BMWs highlight of the year is most definitely the new BMW 5 series.

Dr. Reithofer:

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In the BMW CEO Norbert Reithofers report (full report below) to shareholders yesterday, the CEO happily reported that the BMW X1 has outsold expectations with 36,000 cars sold since its launch last Fall. The X1 is expected to be available in North America starting sometime next year (2011) and should be available in the xDrive28i gasoline model, powered by the 3.0L 6-cylinder motor making 231-hp and a 199 lb-ft of torque.

Dr. Reithofer: “The BMW X1 has significantly exceeded even our own … CONTINUED

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In the BMW CEO Norbert Reithofers report (full report below) to shareholders yesterday, the CEO confirmed the F10 5-series Activehybrid will begin production in 2011 and that BMW also has plans for a 3-series hybrid (presumably with the next generation F30 / F32 3-series).

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Munich. Sun, rain, ice and snow “at the push of a button” – all climate zones of the world in one building in northern Munich. This piques curiosity and provides for optimal conditions for a special type of photo shoot. “I heard you can make weather here.” With this sentence, the two-time Olympic champion Katarina Witt greeted the Manager of Efficient Dynamics at the BMW Group, Dr. Johannes Liebl, during her visit to the BMW Group’s Energy and Environmental Test Centre (ETC). “I’d like to have … CONTINUED

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BMW Canada is set to launch an unorthodox advertising campaign, centered around flirty public bathroom mirror messages. Using a new mirror display technology, ads will appear as patrons approach restroom mirrors. A motion detector senses the patrons movement and sets a sequence of flirty BMW ads in motion, creating a captivating and irresistible communication chain that leaves readers wanting more, or at least thats the theory.

Via: http://www.autoblog.com/2010/05/13/m…ad-campaign-t/

Press release:

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