Many of you may not know this, but BMW will be the exclusive automotive sponsor for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics. The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions
BMW has finally announced some more news regarding its Megacity Vehicle (aka Isetta) being developed under its project i program. The BMW sub-brand Isetta will produce high efficiency electric vehicles and is expected to come to market by at least 2015. Here is the press release:
BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications
Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of … CONTINUED
BMW has announced a comprehensive contingency award program for BMW cars and BMW-powered cars in the 2010 GRAND-AM series races. They have fared very well so far in the 2010 GRAND-AM series. BMW race cars took #1-2 positions in the 2010 Continental Tire Sports Car Challenge and #2 in the Rolex 24 at Daytona held Jan 29-31.
BMW Posts 2010 GRAND-AM Contingency Program
2.11.2010 | Press Release
Certified Pre-owned sales account for 45% of all BMWNAs sales, so to boost such an important part of BMWs business, BMWNA is extending the maintenance plan on all CPO 2007 3-series, 5-series, and 7-series models sold between Feb. 2 – Mar. 31, to 6yr/100k miles.
Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich.
Munich. As a National Sponsor of Munich’s Olympic bid, the BMW Group is turning to high-profile support from the sporting arena: two-time Olympic figure skating champion Katarina Witt (44) has been appointed the BMW Group’s ambassador in the bid to host the 2018 Olympic and Paralympic Winter Games in Munich and Garmisch-Partenkirchen.
As … CONTINUED
Currently, BMW/MINI engines are supplied from a partnership between BMW and Peugeot, and now BMW have signed an agreement with PSA Peugeot to continue the relationship indevelopment of a next generation 4 cylinder engine which would likely be found again in the MINI, but the application there is certainly not limited.
Paris. The BMW Group and PSA Peugeot Citro
BMW came out with a profit in 2009 which is good news indeed, because I dont have to tell you how bad 2009 was for many people. Even better news is that BMW expects growth in 2010.
BMW posts pre-tax profit for 2009 in the face of poor economic climate with cost cutting measures.
50 million Euro drop in revenues as compared to 2008. (-4.7%)
10.3% drop in total BMW Group vehicles revenues as comapred in 2008 (relatively mild compared to the rest of … CONTINUED
It seems BMWs Concept ActiveE isnt just a showcar. Following their sucessful MINI-e lease program in the US BMW will start a similar program for the electric 1-series. This means that the car will be available in select cities and you will have to apply to own the car.
The actual number of cars which will be available is unknown. But if history is any guide it wont exactly be easy to get your hands on the … CONTINUED
Woodcliff Lake, NJ – January 14, 2010… Yesterday, BMW of North America accepted the Ward’s 10 Best Engines award for its groundbreaking 3.0-liter BMW Advanced Diesel engine at the North American International Auto Show. For the 2010 model year and the second year in a row, BMW’s sequential twin-turbo inline-6 diesel engine was elected to the 10 Best Engines list by the Ward’s AutoWorld panel of expert judges. To win a place on the 10 Best Engines list, an engine must score highly in measures of … CONTINUED
The BMW Series was a winner in the R. L. Polk & Co.s Automotive Loyalty Awards for the 2009 model year. The 3 Series took top honors in the Luxury Car category. The Polk Automotive Loyalty Awards recognize manufacturers for superior owner loyalty performance. Loyalty is determined when a household that owns a new vehicle returns to market and is so pleased with their vehicle that they … CONTINUED
The N55 is the second turbo engine out of BMWs new push towards EfficientDynamics and increased use of turbos as a replacement for displacement. The unit has been has been reviewed and people are generally happy with it, but whats interesting is that now it seems official: BMW will use the N55 as its main workforce with only a few notable exceptions