Category
Corporate

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As should be no surprise, BMW Research and development is always working on tackling the issues that are coming around the bend.

The Car of the Future…

Light. More specifically, interior lighting. So what? Well, some time ago, BMW had made a conscious effort to improve the interior lighting and give the car an actual ambiance while inside, in the same way a clubs lighting gives the place a certain feel. So far they have made … CONTINUED

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Part 2 of the Jump for Joy marketing features some good ole fashion ribbing of Audi. Check it out after the jump.

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The European Online Portal Autoscout24 awards their CAROLINA trophy every year. This year, the European-wide online voting lead to a triple success for BMW: The new Z4, the X6 and the Mini E got awarded with a CAROLINA trophy. Heres the press release:

Quote:

Originally Posted by BMW

Triple success for the BMW Group in the 2009 … CONTINUED

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For the first time this year, the BMW Group in the U.S. (BMW and MINI combined) reported an increase in sales compared to the same month last year.

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On 9/8/1994, the first US made BMW rolled off the line at Spartanburg. 15 years to the day later, the 1.5 millionth car rolled off the line.

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September 4, Berlin

BMW Museum was presented with the Gold Leaf award by the Leading European Architects Forum (LEAF). The award was given for the International Interior Design category.

So now, the BMW Museum adds this award to their bookshelf which already holds two Gold Lions at Cannes, two gold ADC Awards and one silver, the Grand Clio Award (one gold, one silver), the red dot design award, the iF product design award and the international architecture award. … CONTINUED

BMW Welt Wallpaper Collection

09/03/2009 at 8:05 PM
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BMW Welt has become a growing attraction for BMW fans across the globe and BMW has expanded the related activities at the welt. They’ve also been kind enough to release this set of high resolution of desktop wallpapers for all the fans out there

Official BMW New Vehicle Press Release
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This video shows off the future of BMW maintenance and service – augmented reality tutorials seen through digital goggles.

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BMW may soon benefit from a U.S. concession allowing them to keep selling cars that emit more greenhouse gases than those made by mass-market rivals such as GM and Toyota.

Read the rest of this article, view the photos and make comments here ==> http://www.e90post.com/forums/showthread.php?t=286605

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M Division chief Dr Kay Segler has given a recent interview where he explains that the BMW M division did seriously consider putting fourth a BMW M7 but had decided against such a car for a multitude of reasons, but mostly due to low expected sales volume from such a car. It seems the top range car in the 7-series lineup will be the twin-turbo 760i. Not exactly a slouch with a 0-60 of 4.6s, rivaling other cars in the BMW M lineup

Dr. … CONTINUED

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Not all the news is bad news. Looks like the sales declines have slowed down for BMW this last month, while still negative as compared to last year, the rate of drop has stemmed and is actually improving. I would be cautious as to say the market is good again, but things aren’t declining anymore atleast..

Read the rest of this article, view the photos and make comments here ==> http://www.e90post.com/forums/showthread.php?t=279962

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This is a pretty neat video compliation of what BMW has on offer currently. And by the sounds of it, this will become the advertising slogan of the season for BMW. They have already used the Joy theme for 2 recently released BMW vehicles and they plan to expand the theme at the IAA Frankfurt show that will see the X1 and 5erGT as well as supposedly an all new car under the effiency title that is said to be the Z2, a small, lighter and more agile Z car.

… CONTINUED