Over the next year, a leasing program for the ActiveE electric car (based on the 1-series) will be launched worldwide. 600-700 units of the ActiveE car will be available for lease in major cities around the globe. The ActiveE runs off a synchronous electric motor which produces 170hp / 184lb-ft torque. A full charge takes about 4.5 hours allowing a driving range of 100 miles.
Things are looking up this year for the BMW Group in the U.S. as overall car sales improved 13.7% over February of last year. The increase was driven mostly by very large increases in sales of the X5 and the X6. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.
Two millionth engine to be built at BMW Hams Hall
Today, a four-cylinder 2.0L petrol engine will be the two millionth power unit to be built since production commenced nine years ago at the BMW engine production plant in Hams Hall, North Warwickshire.
The engine, will be transported to the Regensburg vehicle plant in Germany, built to order and ultimately destined for a British customer purchasing a 318i Saloon – the UKs best selling BMW model.
Coinciding with the celebration of this key milestone is a visit from Harald Kr
Many of you may not know this, but BMW will be the exclusive automotive sponsor for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics. The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions
BMW has finally announced some more news regarding its Megacity Vehicle (aka Isetta) being developed under its project i program. The BMW sub-brand Isetta will produce high efficiency electric vehicles and is expected to come to market by at least 2015. Here is the press release:
BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications
Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of Joy” will serve as the umbrella for the automaker’s global communications.
“Story of Joy” introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various … CONTINUED
BMW has announced a comprehensive contingency award program for BMW cars and BMW-powered cars in the 2010 GRAND-AM series races. They have fared very well so far in the 2010 GRAND-AM series. BMW race cars took #1-2 positions in the 2010 Continental Tire Sports Car Challenge and #2 in the Rolex 24 at Daytona held Jan 29-31.
BMW Posts 2010 GRAND-AM Contingency Program
2.11.2010 | Press Release
Woodcliff Lake, NJ – February 9, 2010… BMW has announced a comprehensive contingency award program with increased awards for competitors racing BMW cars … CONTINUED
Certified Pre-owned sales account for 45% of all BMWNAs sales, so to boost such an important part of BMWs business, BMWNA is extending the maintenance plan on all CPO 2007 3-series, 5-series, and 7-series models sold between Feb. 2 – Mar. 31, to 6yr/100k miles.
Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich.
Munich. As a National Sponsor of Munich’s Olympic bid, the BMW Group is turning to high-profile support from the sporting arena: two-time Olympic figure skating champion Katarina Witt (44) has been appointed the BMW Group’s ambassador in the bid to host the 2018 Olympic and Paralympic Winter Games in Munich and Garmisch-Partenkirchen.
As part of this collaboration, Witt will be making public appearances on behalf of the BMW Group. She also chairs the Munich 2018 Bid Committee.
Ian Robertson, Member of the Board of Management of BMW AG, Sales and … CONTINUED