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02/28/2010    4:00 AM
COMMENTS: 15

Two millionth engine to be built at BMW Hams Hall

Today, a four-cylinder 2.0L petrol engine will be the two millionth power unit to be built since production commenced nine years ago at the BMW engine production plant in Hams Hall, North Warwickshire.

The engine, will be transported to the Regensburg vehicle plant in Germany, built to order and ultimately destined for a British customer purchasing a 318i Saloon – the UKs best selling BMW model.

Coinciding with the celebration of this key milestone is a visit from Harald Kr

02/23/2010    12:59 PM
COMMENTS: 17

Many of you may not know this, but BMW will be the exclusive automotive sponsor for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics. The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions

02/22/2010    10:00 AM
COMMENTS: 14

BMW has finally announced some more news regarding its Megacity Vehicle (aka Isetta) being developed under its project i program. The BMW sub-brand Isetta will produce high efficiency electric vehicles and is expected to come to market by at least 2015. Here is the press release:

02/13/2010    4:00 PM
COMMENTS: 73

BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications

Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of Joy” will serve as the umbrella for the automaker’s global communications.

“Story of Joy” introduces a new creative aesthetic characterized by strong, colorful images often conveying people and their experiences with the subtlest of references to BMW products punctuated by various … CONTINUED

02/11/2010    1:40 PM
COMMENTS: 12

BMW has announced a comprehensive contingency award program for BMW cars and BMW-powered cars in the 2010 GRAND-AM series races. They have fared very well so far in the 2010 GRAND-AM series. BMW race cars took #1-2 positions in the 2010 Continental Tire Sports Car Challenge and #2 in the Rolex 24 at Daytona held Jan 29-31.

PRESS RELEASE:

BMW Posts 2010 GRAND-AM Contingency Program

2.11.2010 | Press Release

Woodcliff Lake, NJ – February 9, 2010… BMW has announced a comprehensive contingency award program with increased awards for competitors racing BMW cars … CONTINUED

02/08/2010    2:49 PM
COMMENTS: 20

Certified Pre-owned sales account for 45% of all BMWNAs sales, so to boost such an important part of BMWs business, BMWNA is extending the maintenance plan on all CPO 2007 3-series, 5-series, and 7-series models sold between Feb. 2 – Mar. 31, to 6yr/100k miles.

02/04/2010    2:00 AM
COMMENTS: 17

Katarina Witt to be Olympic ambassador for the BMW Group. Two-time Olympic winner and BMW Group campaign for the 2018 Olympic and Paralympic Winter Games in Munich.

Munich. As a National Sponsor of Munich’s Olympic bid, the BMW Group is turning to high-profile support from the sporting arena: two-time Olympic figure skating champion Katarina Witt (44) has been appointed the BMW Group’s ambassador in the bid to host the 2018 Olympic and Paralympic Winter Games in Munich and Garmisch-Partenkirchen.

As part of this collaboration, Witt will be making public appearances on behalf of the BMW Group. She also chairs the Munich 2018 Bid Committee.

Ian Robertson, Member of the Board of Management of BMW AG, Sales and … CONTINUED

02/02/2010    11:45 PM
COMMENTS: 12

Currently, BMW/MINI engines are supplied from a partnership between BMW and Peugeot, and now BMW have signed an agreement with PSA Peugeot to continue the relationship indevelopment of a next generation 4 cylinder engine which would likely be found again in the MINI, but the application there is certainly not limited.

Press release:

Paris. The BMW Group and PSA Peugeot Citro

01/29/2010    8:15 AM
COMMENTS: 7

BMW came out with a profit in 2009 which is good news indeed, because I dont have to tell you how bad 2009 was for many people. Even better news is that BMW expects growth in 2010.

BMW posts pre-tax profit for 2009 in the face of poor economic climate with cost cutting measures.
50 million Euro drop in revenues as compared to 2008. (-4.7%)
10.3% drop in total BMW Group vehicles revenues as comapred in 2008 (relatively mild compared to the rest of the industry).
11.1% drop in total BMW vehicles sales. 6.8% drop in MINI.
BMW FS revenues increased 0.5%.
BMW plan single digit (percentage) rise in sales for 2010.
Growth expected in the US and Chinese markets. 2009 growth … CONTINUED