BMW launched a new international advertising campaign focused on design in Germany last weekend. The integrated global campaign highlights the dynamism of BMW design and features a TV commercial that portrays the BMW Concept 4 Series Coupe in a highly dynamic way, using a surprising visual effect that is revealed at the end of the spot. Design and dynamics are also the focus of the print campaign. Ropes are used in the image to create the motion blur effect normally seen in real driving shots. Internet users have also been able to view a special online presentation on design at: www.bmw.com/design since November 2012. Videos, animations and a historical timeline provide insights into the design process, history and vision of BMW design. The online special … CONTINUED
The BMW Group continued its positive momentum into the new year with sales increasing by 9.9% in January. A total of 123,276 BMW, MINI and Rolls-Royce brand vehicles were delivered to customers (prev. yr. 112,164).
“We made a successful start to the new year, selling more BMW Group vehicles than ever before in the month of January. We remain true to our strategy of balanced sales across the globe by achieving growth on all continents last month,” said Ian Robertson, Member of the Board of Management, Sales and Marketing BMW. “Looking ahead, we expect the headwinds in Europe to remain, however we are confident of healthy sales growth in other regions, especially Asia and the Americas. With new models arriving this year to enhance our already … CONTINUED
The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 20,195 vehicles, an increase of 2.3 percent from the 19,739 vehicles sold in the same month a year ago.
“After an historic December, January produced a good result showing our growth continuing,” said Ludwig Willisch, President and CEO, BMW of North America, LLC. “In 2013 we’ll have more new models, the right mix and better availability, so I’m very positive about the eleven months still ahead.”
BMW Brand Sales
Sales of BMW brand vehicles increased 0.7 percent in January for a total of 16,513 compared to 16,405 vehicles sold in January, 2012.
In January, best performing vehicles include all of BMW’s light trucks. The X3, X5, and X6 Sports Activity Vehicles (SAV) continued to show … CONTINUED
BMW Group and Toyota Motor Corporation (TMC) are pursuing their successful strategic long-term cooperation in the field of sustainable mobility today by signing binding agreements aimed at long-term collaboration between the two companies for the joint development of a fuel cell system, joint development of architecture and components for a sports vehicle, and joint research and development of lightweight technologies. These agreements follow a memorandum of understanding signed in June 2012.
Furthermore, BMW Group and TMC also today signed a binding agreement to commence collaborative research on lithium-air batteries, a post-lithium-battery solution. This agreement marks the second phase of collaborative research into next-generation lithium-ion battery cells that commenced in March 2012.
The main points of the agreements are:
1. Fuel cell system
- The companies are convinced that fuel … CONTINUED
The BMW 3 Series has taken the sales crown for the compact luxury sports sedan segment for the year 2012. BMW sold 99,602 3 Series in 2012 compared to 81,697 C-Class sold by Mercedes Benz. The 3 Series figures include sales of the E92, E93, F30 and F31 models.
BMW managed this feat even with some supply constraints on the F30 3 Series experienced during earlier parts of 2012.
Here is the full list of the segment’s sales figures.
In 2012, the BMW Group in the U.S. (BMW and MINI combined) achieved its best sales since the previous record year of 2007 retailing 347,583 vehicles, up 13.8 percent compared to the 305,418 vehicles sold in 2011. BMW Group reported December sales of 43,855 vehicles, an increase of 34.8 percent from the 32,545 vehicles sold in the same month a year ago.
“To turn months of critically short supply into the best year ever for the BMW Group in the U.S. is a monumental achievement, emphasizing what a customer-oriented dealer network with an agile logistics team can do,” said Ludwig Willisch, President and CEO, BMW of North America. “The post-recession sales momentum that started in 2010 reached an unprecedented level in December, making us strongly confident … CONTINUED
Investors currently value BMW at approximately twice the amount of what Mercedes-Benz’s car business is worth. BMW’s market capitalization has risen to 45 billion euros ($58.8 billion) compared to 42.2 billion for Daimler. But, take away a reasonable estimated price for Daimler’s truck business and that the market cap figure drops to 25 billion euros for Mercedes’ passenger car business.
“The market is saying that the prospects for Mercedes are much worse than for BMW,” said Hans-Peter Wodniok, an analyst with Fairesearch in Kronberg, Germany. “The market’s always right. In terms of innovation, BMW is the leader.” “The market’s confidence in Daimler management is pretty much at rock bottom,” said Max Warburton, a Bernstein analyst in Singapore. “Investors have little or no confidence that current management … CONTINUED
The BMW Group and Boeing signed a collaboration agreement to participate in joint research for carbon fiber recycling as well as share manufacturing knowledge and explore automation opportunities.
Both the BMW Group and Boeing are pioneering the use of carbon fiber in their products. With the release of the BMW i3 in late 2013, followed later by the BMW i8, the BMW Group will bring two vehicles with a carbon passenger cell onto the market for the first time and Boeing’s 787 Dreamliner is made up of 50 percent carbon fiber material. Recycling composite material at point of use and at the end of the product life therefore is essential to both companies.
“Boeing for us is a suitable partner for a collaboration in the field of … CONTINUED
BMW is the 3rd most valuable automotive company in the world (and 12th most valuable of all companies), according to Interbrand’s Top 100 Brands list for 2012. Interbrand is a leading branding consulting agency.
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