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Corporate

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BMWNA has just announced the names of the top performing BMW dealerships in the U.S. 24 out of 338 BMW dealers nationwide were awarded the “2010 Center of Excellence” (COE). The Centers were selected based on the criteria of customer satisfaction, outstanding brand representation, operational excellence and profitability. Did your dealer make the list? Check inside.

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The F10 5-series will be manufactured in BMW’s plant in Dingolfing, Germany. As part of its website, BMW has set up a page dedicated to the plant, including a Virtual Plant Tour feature, which includes a view into the F10 5-series production process.

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Despite the 2009 recession year and auto sales being down by volume, the BMW Group managed to post positive earnings for 2009. Worldwide the BMW Group increased its market share in the premium segment while retaining its position as the world’s leading premium manufacturer. In the US, BMW remained the best performing European premium car brand in the USA, and forecasts that sales in 2010 will increase.

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We recently reported that a leasing program for the ActiveE electric car (based on the 1-series) will soon be launched worldwide, with 200 units available in the US. BMW has clarified and now says that while no exact # has been determined, there will be at least 450 ActiveEs coming to the US.

Press release:

BMW Group Commitment to Electric Vehicle Development Unwavering

Woodcliff Lake, NJ – March 8, 2010… Recent published reports have … CONTINUED

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Over the next year, a leasing program for the ActiveE electric car (based on the 1-series) will be launched worldwide. 600-700 units of the ActiveE car will be available for lease in major cities around the globe. The ActiveE runs off a synchronous electric motor which produces 170hp / 184lb-ft torque. A full charge takes about 4.5 hours allowing a driving range of 100 miles.

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Things are looking up this year for the BMW Group in the U.S. as overall car sales improved 13.7% over February of last year. The increase was driven mostly by very large increases in sales of the X5 and the X6. In the large premium sedan segment, the BMW 7 Series has led the category for the last two months.

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Two millionth engine to be built at BMW Hams Hall

Today, a four-cylinder 2.0L petrol engine will be the two millionth power unit to be built since production commenced nine years ago at the BMW engine production plant in Hams Hall, North Warwickshire.

The engine, will be transported to the Regensburg vehicle plant in Germany, built to order and ultimately destined for a British customer purchasing a 318i Saloon – the UKs best selling BMW model.

… CONTINUED

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Many of you may not know this, but BMW will be the exclusive automotive sponsor for the 2012 London Summer Olympics. As such, BMW will provide 4,000+ of its cars to transport athletes, officials, media, organizing committee members and other VIPs throughout the Olympics. The London Organizing Committee of the Olympic and Paralympic Games (LOCOG) set targets for CO2 emissions

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BMW has finally announced some more news regarding its Megacity Vehicle (aka Isetta) being developed under its project i program. The BMW sub-brand Isetta will produce high efficiency electric vehicles and is expected to come to market by at least 2015. Here is the press release:

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BMW Introduces Joy to its Olympic Marketing Efforts. New “Story of Joy” Campaign Taps into Human Side of Brand and Provides Platform for Automaker’s Future Global Communications

Woodcliff Lake, NJ – February 12, 2010… BMW of North America today launched its largest brand awareness campaign in its history – “Story of Joy.” The campaign will break during the Opening Ceremony of the XXI Winter Olympic Games and continues at a pace heavy enough to make BMW the largest luxury automotive spender of the Games. “Story of … CONTINUED