Driving pleasure, emotion, captivating design, premium quality and groundbreaking efficiency characterize the model range which keeps the BMW brand on track for success in 2012. At the 2012 Geneva Motor Show, BMW presents several new production models as well as groundbreaking vehicle concepts whose design and technology pave the way to forms of mobility which are both exciting and sustainable. The innovative strength of the world’s most successful premium automobile manufacturer enables the development of vehicles which combine an exceptional level of charisma and continuously increasing driving pleasure with a consistent reduction in fuel consumption and exhaust emission levels. With its current model program, BMW sets the benchmark for technological advancement, groundbreaking design style and sustainability in the automotive sector. The continuation of this development strategy … CONTINUED

The 2012 328i (F30) impresses again as Motor Trend comes in with their review and performance results of the F30 328i Sport Line model they recently tested.

In performance results, the 328i with its touted N20 turbo 4-cylinder engine managed to achieve a 5.6 second 0-60mph, quarter mile in 14.2 seconds @ 97.8 mph, and 0.90g on the skidpad.

All in all, Motor Trend feels that the 328i is better than the 335i. As they put it: Want to know the real kicker? Don’t tell BMW, but the 328i is better than the 335i. I lapped both at Mazda Raceway Laguna Seca during BMW’s launch event. We brought both home to test (you’ll be seeing the 335i First Test soon), and we all agree. Yes, the 335i … CONTINUED

BMW announced that the My BMW Remote app is available for Apple iOS devices beginning today. This app allows many BMW customers to access remote features for their vehicle by using their mobile device and the power of BMW Assist. These features include remotely locking and unlocking of doors, getting the location of their parked vehicle, and sending Google Local Search results to their vehicle. Additionally, some customers will even be able to send a command to sound the horn or flash the headlights of their BMW.

Customers who have an active BMW Assist Safety Plan, a compatible vehicle, and an Apple device running iOS 4.0 or later will be able to download the app to their device starting today via the Apple iTunes store. No changes … CONTINUED

Insideline gives a great in-depth guide on the entire BMW F30 suspension.

Here is another look at some of the F30 3 Series launch events/presentations around the world - this one in Moscow, Russia. We get a look at some of the fancy projection presentation being used at many of the worldwide F30 launch event presentations in these videos inside.

The retail launch for the 2012 BMW 3 Series Sedan (F30) is today, February 11. But Hong Kong held its launch event for the F30 on 7th Feb 2012. The venue was Hong Kong Convention & Exhibition Center, the most famous convention center in Hong Kong. All generations of 3 series were on display to welcome the guests. One of the common themes seen at all the F30 launch events is a special projection illumination display on the F30.

The entrance was decorated by the big famous “Angel Eye” of BMW. Of course the venue also packed with people. Check out some event photos inside.

As you may already have seen, a member recently took delivery of his 2012 328i (F30) sedan and wasted no time in getting it strapped to the dyno. The 2012 328i sedan is powered by the twinpower twin-scroll turbo 4-cylinder inline “N20″ engine, factory rated at 240hp / 255lb-ft torque.

This F30 328i was tested on EAS (European Auto Source)’s Dynojet 224xLC and put down an impressive 226hp / 230lb-ft torque (at the wheels), with just 91 octane gasoline.

What does this equal to at the crank (for comparison to BMW’s factory quoted power figures for the 2012 328i)? Assuming a 15-17% drivetrain loss, this dyno result translates to approximately 265-272hp / 270-277lb-ft torque at the crank, or +25-32hp and +15-22lb-ft torque more than the factory figures!

Is … CONTINUED

Another of our members has taken delivery of his F30 3 series - this time another Mineral Grey 328i. He’s wasted no time in putting the car on the dyno, achieving 226hp / 230tq. Check out the photos and dyno graph inside.

The F30 3 series accessories brochure (US edition) has been released. Available for the 3 Series F30 as accessories wheels are five different designs - Style 361 (in two designs/colors), Style 404, Style 413 (winter wheels) and Style 396 (winter wheels).

Also in the catalog are mudflaps, indoor/outdoor car cover, interior accessories, and many styles of floor mats (carpeted and all-weather).

View and download the full PDF inside.