Quote:
Originally Posted by Antares
Actually the talk in the marketing department was to "cream" the actual 3 Coupe owners (by offering something a trifle more exclusive).
For German market it does not matter since the majority of cars are going to be leasing vehicles. The American and Chinese customers are considered wealthy enough not to raise eyebrows. Especially since an optional (like a navigation system) costs as much as the upgrade from 3Coupe to 4coupe. 
Clever people those in marketing.  |
Of course this change is to "cream" current owners, that's the definition of a business. The thing is, this is no more 1996, much less 2006. Now if customers do not like the price of a BMW they go to another brand and get a very capable and comparable car for considerable less cost. Kind of what happened last September.
BMW knows that their new pricing scheme is simply not working, at least in the USA. Rebates by any other name are still rebates, and BMW is really adjusting prices by offering a lot of trunk money in their cars for the last 2-3 years.
So I can see this F32 and the F80 M3/M4 costing quite more than the current models, but then just wait a bit for the $5000+ incentives to move the sucker...