BMW uses run flats to reduce weight and cost and to allow rear suspension designs that they like and that's it. Has nothing to do with customer preference. Run flats benefit the manufacturer only.
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Originally Posted by metallicpea
BMW NA likes runflats on their cars because BMW buyers don't want to be bothered by changing a flat. They would rather drive to a shop and pay full boat to replace the tire.
Runflats most definitely do not rule. I can't remember the last time I got a full on flat. If I even get a puncture, the tpms tells me and I address it well before I would need to put on a spare. The compromise to the ride and handling 100% of the time is not worth the convenience to me perhaps .01% of the time.
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