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BMW is doing this because they've realized that there only nine digits in the Arabic numeral system unless they eventually do an M0. And of course, they're stuck with M as the first letter.
Personally, I'd prefer if they went to decimals instead of tacking on so many bullshit letters and words at the end. Saves on badge plastic and makes the trunk lids a lot less cluttered.
Sign me up for an M3.14 at least. In the G80 generation, I heard they will be as easy as pi to drive fast, you won't even feel the sensation of speed. Although I might splurge for the extra 20hp in the M3.69
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