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      03-24-2023, 03:35 PM   #48
corbinwilliams
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Drives: 440i GC, 650i GC, i7 xDrive60
Join Date: Jun 2019
Location: Calabasas, CA

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Quote:
Originally Posted by emulajavi View Post
They had a very clear system to use (series number+2numbers+letter for engine type), but the did a mess of it when they introduced the ‘“i sub-brand”.

The classic system was great!
330i (gas)
330d (diesel)
330h (hybrid)
330e (electric)

With xi, xd, xh and xe for AWD versions.

They brought the i-something to look modern, to look Apple-ish (iMac, iPhone, etc) but they had a perfect system to use, a system that could have also entirely dropped the letter when all of their cars would be electric.


Now they seem to be changing to this system:

Electric vehicles
SUV: iX+series+2numbers
Non-SUV: i+series+2numbers

Non electric vehicles (same as before)
SUV: X+series+2numbers+engine type
Non-SUV: series+2numbers+engine type


I don’t like the “i” before on the electric vehicles. Just put an “e” at the end and everybody will understand it perfectly, and you’ll have a single naming system instead of two.
I agree.. BMW revamped the 60i designations for V8's they shouldn't have had a problem designating the "e" branding for electric. BMW 760e xDrive would be much better than BMW i7 xDrive60
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