Um, cause? This is a civil issue, not a criminal issue. He could actually sue for a portion of the procedes of the sale of the car advertised by his photo.
The law protects any photographer without note of their skill or professional reputation.
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1999 e46 328i Ti Silver / Black[retired]
2007 e90 335xi Jet Black / Black[retired]
2011 e70 X5 35d Vermillion Red / Cinnamon
2011 e92 M3 LeMans / Fox Red extended
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