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I've owned 2 Toyotas, a Land Cruiser in the 90s and a Tacoma now, and my wife has owned several Lexus ES, RX, and GX. None of them have been fun to drive or otherwise exciting, while the two X5s and e92 335i definitely were/are. That being said, the Toyotas are much more reliable, and all of them together spent less time in the shop than the damn 335i with its fuel pumps, engine mounts, computer glitches, etc. If I didn't enjoy driving the BMWs so much, along with their looks and features, I wouldn't put up with them. And unlike the Toyotas, I won't own one after the warranty expires!
BMW can learn as much from Toyota as vice-versa.
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