Quote:
Originally Posted by Rafichicago
The moment you realize that the brand exists to make shareholders happy rather than it’s customers you loose faith...
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Shareholders are only served and happy if the company makes stuff the customers buy.
BMW seem to be judging that correctly, at the moment. BMW's wider customer base must be happy with the product, or BMW wouldn't be seeing the results they are.
We may not be happy ourselves, not liking the way BMW are taking the brand. Even the M-cars are now part of "lifestyle" marketing.