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The Audi A4L is the best selling car in this segment in China.

The new 3erLi is BMW firing right at Audi and its market. BMW is seen as a more prestigious brand than Audi in China and therefore the 3erLi is a very strategic challenger to the best selling A4.

I am currently in China and have been driven in the rear of the car and as a Chinese colleague showed me why China likes these cars and why the Chinese helped develop the car with BMW to meet the demands and needs of China. A car that BMW expects to increase sales growth in China where it is currently at 3rd place in BMW's global markets.

Whether a BMW is built in Germany , South Africa , USA or China.
They are all built to the exact quality standards developed in Munich at the pre-production process that is then filtered through to all global manufacturing plants.