Quote:
Originally Posted by Phatcat
That is indeed weird, I didn't read the article so I am not sure what's the methodology, but considering VW made more money and has a higher market cap than BMW, why were they behind BMW?
Not surprised Toyota is #1, their market cap ($196 Billion) is more than twice as big as the next biggest auto company ($71 Billion), which is VW.
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This is the value of the "brand", not necessarily the literal market value of the company itself. VW doesn't have a lot of clout in the US, the largest market so it's not surprising they're not ranked higher. Porsche, Audi, etc. aren't as commonly associated with VW in the US as say lexus is with toyota.