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      05-10-2013, 08:32 AM   #43
Rickster311
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Drives: BMW M1
Join Date: Feb 2009
Location: California

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M8 Positioning

"M8's target price is 250,000 euros, or $330,000 at current exchange rates."

Based on the information in this post with some automotive industry knowledge, this is where I think the information is skewed.

If BMW wants an M8 to compete with the SLS, 911 Turbo S and R8, this price range is completely off. See below.

2013 SLS Coupe/Roadster MSRP - $199k/$206k
2013 911 Turbo S/Convertible - $160k/$172k
2014 Audi R8 V10 plus - $179k

So at $330k, they would not be competiting with BMW or Audi rather the Ferrari 458 and Lamborghini Gallardo, creeping on the Aventador and Lexus LFA.

Therefore, in MY PERSONAL opinion, this car will either be < $200k to compete with MB/Audi unless BMW is looking for a brand image/HALO vehicle, in which case I could see this M8 being around $300-400k but solely because it's limited and they know 100-300 units would all sell globally but NOT to directly compete with MB/Audi.

My two cents.
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