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I'd guess 90% off the lot in units, maybe 75% (total guess) in dollars - logic being that a 328 driver is more swayed by a good deal on a lot vs M5 driver that wants exactly what they want and dealers aren't stocking volume, just as an example.
I've done both, bought off the lot bc I found exactly what I wanted at a great deal. Order when I can't find something in inventory.
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2022 Macan S
2016 F31 328i xDrive Sport Wagon
2006 E46 330ci ZHP Convertible
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