View Single Post
      12-18-2012, 09:13 PM   #25
car_fan
Major
car_fan's Avatar
381
Rep
1,170
Posts

Drives: 2020 F97 X3M
Join Date: Jan 2010
Location: SoFla/ATL

iTrader: (0)

Garage List
2020 BMW X3M  [0.00]
  [0.00]
Quote:
Originally Posted by 宝马.e90 View Post
Interesting. But what does this really mean to us? I mean sure, those numbers are attractive on financial statements but that's about it. It definitely doesn't mean that BMW is necessarily building better cars.

The way I see it is Mercedes' only focus is to be build the best luxury cars, period - and they probably do. I don't think you'll find many who will argue or disagree. They're lack of expansion, while may hurt them with investors, is probably doing a better job in keeping with their business.

As for BMW, you can't argue that they're not market/industry leaders. With that valuation, it's definitely great, but at what cost? We've all read the articles here and you would be blind to see what BMW is doing to move forward but with all this expansion, has it hurt or affected BMW and what their original core business - which is to build sport-orientated cars (Not going to answer that, don't want to start that argument again)?

Alienate the core, assimilate the masses....if in fact Mercedes was the bogey looks like BMW has hit it..

VAG is not sleeping however - we'll see how this all evolves
__________________
2011 MINI CooperS BRGII/Lounge Green/Sport/Prem/Connect/Black Xenon/Black Conical Spokes/ACS springs/ACS exhaust/Alta Shorty/Yokohama Advan Sport A/S
2012 M3 AW/FR NDH2/2MK/ZPP/ZCP/ZCW/752/6NR/OEM CF splitters/OEM CF Mirror caps (retired)
2012 X3 35i Titanium Silver/Black ZAP/ZPP/TECH/APPS/Breyton GTS (retired)
2018 X3 M40i BSM/Oyster/ZPP/ZPX/HK/S6CPA/718M(retired)
Appreciate 0