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Hopefully this result will make BMW realize that real drivers and enthusiasts can't be fooled by hype. You can't just stick an off the shelf engine and a poorly tuned chassis utilizing M3 suspension bits into a 1 series and call it an M car.
This was BMW first experiment to see if people will pay for an M car that lacks the specialization and commitment to excellence that once defined the brand. BMW is testing if they can spend a small fraction of the resources that would have been needed for proper engineering instead on advertising and hype ... and seeing if a larger profit margin can be obtained.
Many are drinking the Kool-Aid, and that's what I would expect of the "fake" experts most auto-journalists are and the sheep most buyers are. I'm grateful Motor-trend had the balls to hire an actual professional who can come out and drop a dose of reality; that a pig with lipstick on it is still a pig.
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