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      03-07-2007, 07:17 PM   #9
picus
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Quote:
Originally Posted by dickster View Post
Kevin:

Other than the fact that your online printer probably prints two sides for the same price as one, I find it unnecessary for you to have a two-sided card.

I agree that the font is a little weak but even more important to me is that there is no explanation at to what "GTA" means. Is that an expression with which I'm not familiar or does it have a special significance to you?

Bear in mind that the 'black' you're using is going to actually be created using the four process colors (cyan, magenta, yellow and black) and that being the least bit out of register will make your small type look blurry.

You might consider a complete re-design that eliminates that problem by separating the artwork from the type using some sort of graphic shape or border.

And, remember, if you print on only one side you will have the second side to leave a message for some or write down an estimate or special request.

I owned my own print shop for 27 years and I've encountered numerous problems with full-reverse cards (white on black).

Think about it...
Hey, thanks so much for the feedback. I was worried about the black printing correctly.

Before I go on just a note: GTA stands for "Greater Toronto Area", so everyone who receives these cards will know what it means.

I will definitely limit to one side. I will also see if I can't figure out a way to graphically remove the text from the black background, at least the smaller text. That's going to be hard to do and keep it simple, and the black is sort of required as a method of blending the car in. Hmmm, going to need to re-work it a bit.

Quote:
Originally Posted by DasBlitz View Post
I have to agree with dickster. Although the black cards look amazing. They look amazing online. As a business card I don't really see the need for 2 sides. The back is basically stating what is said on the front. So what is the need for it?

So just some feedback:

1) Just do one side. Like stated, I use back of business cards for extra info on the company or person it pertains to.

2) Also, it was stated before GTA In Detail can be a bit confusing. Does GTA stand for anything or no? I don't see that as a huge deal so no real need to change that.

3) The first black BMW business card design makes me wonder if I would be able to see it when printed. The second one you can see very well but the first even on my monitor I cannot see all to well so I would imagine as a card form it would be harder.

Again just some feedback. One thing I like about going to printing shops in the area is being able to see proofs.

P.S. If you do not mind how much does the printing service you use cost? You can pm me if you want instead. Thanks.
1) I'm sold on one side.
2) Check above.
3) I am thinking I will probably go with the second black card for that very reason.

The service I used was vistaprint, which is an online printing site. The quality varies on their lower cost stuff, but the premium cards are actually pretty good. I got 5,000 for $89 with a VISA discount. They screwed up the initial order (send me postcards) which they let me keep and agreed to re-send the cards. Then they screwed that up (print was off center), so now they are agree'ing to send me 10,000 cards for the original cost. I'd go to another place, but it's kind of a deal so I am living with their screw ups.

I have an idea to separate the text from the black background. I will work on it tonight.
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