Well if your not sure, optimising for the web to compete with another similar site would involve, firstly checking their site meta and content.
If you were to say, use a company like BIG Motoring World, you'd come across something like BIG Motoring World - second hand used BMW cars for sale in Kent near M25 London and Essex . and their content being "
Big Motoring World Group, selling Second hand used BMWs, for sale in Kent, BMW 1 Series, 3 Series, 5 Series, 6 Series, 7 Series, X3 M3 Z3 Z4"
If you wanted to, obviously. I think we would all look forward to hearing their views (and not the views of random single posters) and how they are looking to resolve any issues brought forward by their previous clients in this thread. If it ever gets found of course.
Let's hope they take Synters lead on this with the way they have come forward and took responsibility.