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      05-18-2013, 10:08 AM   #42
BMW269
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Drives: BMW
Join Date: Jul 2009
Location: Germany

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Toyota a BMW competitior? Didn't know BMW had fallen so low. I thought targeted customer was different and that no BMW customer would go over to Toyota however good it might be (Lexus for example).

What does Toyota want?

Turbo technology? No, they are better then BMW at that (Supra).
NA technology? No, they also are as good as BMW (maybe even better) at that (LFA). Chassis? No, they are as good as BMW (maybe even better) at that (LFA, GT86, IS-F 2013, IS 2014, GS 2013).
CF technology? Yes. Well, they have it, but they want to reduce costs, so that "LFA" could be more affordable.
Diesel technology? Yes. Because they want to increase their market in Europe, where most cars are diesel.

What does BMW want?
Hybrid-technology. It is the next thing in future, and the only way before full-electric cars, until battery technology improves.
Common sportscar chassis. Z4 is BMW's worst selling car, and BMW is all about sustainability. Building a sportscar dedicated platform is the best way of having compromisless base, while not skyrocketing development cost. What will be in common? Other than the chassis (not suspenssion fine-tuning) and the hybrid tech, nothing is the same. Different sheet metal, different interior, different engines, different suspenssion, different customer target. Toyota more performance, BMW more premium.
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