[David70]

To me it looks like the dollar amounts on the left are for individual promotions not the total raised for the disease and if so, coming up with a great promotion looks to do a better job of raising money than telling people about death statistics. There are also a lot of reasons that get people to do a popular promotion other than looking at the death statistics. I have done Race for the Cure running races but where the money was going wasn't the main reason for the doing the event.

I also think people raise money for a disease partly for how they personally have been affected not by looking up death statistics (ie - mother gets breast cancer, whether cured or not I might have great interest in raising money). i don't have the same fear of Heart Disease as I feel I have more control of handling it.