Quote:
Originally Posted by JohnMan
Toyota, Honda or Mazada aren't consider premium brands either but they are doing alright in Hong Kong. Given the different size and market structure, I don't think there is that great a connection or relevance between the HK and Mainland market, beyond some general shared taste in luxury brands.
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It's only the luxury or premium brands that use HK as showcase for their products. Mass market brands, apart from some unique products, rely more on actual local tastes.
Toyota, Honda or Mazda aren't premium brands at all. Out of the 3, only Toyota is in a relatively healthy state in HK, even so in 2011 it only narrowly beats BMW as the top selling brand due to the Tsunami. Honda & Mazda have gone downhill during the past couple of yrs for a variety of reasons. In Honda's case it's particularly bad due to a poor product mix meaning a confused brand image.