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Some people don't want the hassle of a DSLR and/or want something more compact than a DSLR, but they still want good image quality when they use a camera. The Elph cannot be compared to the G9 or G10 for serious picture taking. It's not even close. Go to DxO's site and see the objective performance measurements if you're uncertain.
I've now got both the G9 and a Canon 5D MkII, just moving to the 5D2 as my primary camera last December, but using the G9 for candids and situations where I can't take the 5D2. When I put pictures my wife and daughters take on their Elphs next to either of my cameras, it's a BIG let down. (I edit on a 24" Sony monitor and view on a 46" Sony Bravia LCD HDTV, so the quality difference is striking and easy to see).
The Elph is good for someone that wants something superior to there iPhone, but if you're at all serious you'll want more.
Dave
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