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I think the interior of most Audi's look like a $million. There's no doubt in my mind that they excel in this area. The 2009 exterior styling is also commendable.
About performance, most of their engines are under-powered if you compare apple to apple. So, please don't compare the S4 with a 328i. If you want to use the S4, then compare it to the M3. I am also not too convinced by the AWD that's FWD-biased.
Personally, I think Audi is pretty much restricted by the parent company (VW) to keep the cost down under some kind of corporate policy. BMW, on the other hand, owns itself and makes decisions for itself.
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2015 M235i xDrive 8AT
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