Thread: BRANDING
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      10-01-2008, 04:03 AM   #1
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Angry BRANDING

BMW, please keep the brand image and know your role. Work on a $500k car but please do not start making 4 cyl Jettas (1 series) and Passats (3 series).

http://www.edmunds.com/insideline/do...ticleId=131566

"The smaller sales target is part of a bigger rethinking of U.S. strategy that O'Donnell will present to his German bosses in January. That plan could include the reintroduction of four-cylinder powertrains, O'Donnell said. Currently, the smallest powerplant in the BMW brand's U.S. lineup is a six-cylinder engine."

http://www.e90post.com/forums/showthread.php?t=173036
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