[FlashTwoSix]

Originally Posted by kmarei

"How does BMW plan to achieve these lofty sales figures?"

By selling out
By making bmws for people want to buy a BMW for the badge, nor for the ultimate driving machine
What's going on now reminds me of when Ferdinand pieche was in charge of VW
When the only thing they thought of was volume
So they ended up with crappily assembled cars made in Mexico, vs well built cars In Germany
Check out the reliability of the Mexican golf vs gti, and the Mexican made jetta

They have to remember the reason people pay a premium for a BMW, MB, or Audi. Is that they are rare
If everyone drives one, it's not a premium car anymore
This will be like the situation in the UK
Where the 3 series outsells the Ford Mondeo, and Honda Accord
So if you want exclusivity, you buy a non premium car

Small tip for BMW management
You can make money by selling more volume
Or by making more money per car
Just ask your friends in Stuttgart