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      04-21-2014, 03:06 PM   #1
darkerosxx
First Lieutenant
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Drives: '14 M235i
Join Date: Mar 2014
Location: Louisiana

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BMW Advertising Functionality/Features That Don't Exist/Work

So, my general issue here is that there seems to be a huge disconnect between marketing and engineering (IT engineering, Vehicle Feature Engineering, etc.) at BMW.

Here is what I have experienced in the last month:

Bought my M235i in March:

1.) The BMW Assist sign-up at the dealership was broken (the website), as in it wouldn't complete the application after we put all the information in, it would just fail out. I came back a few days later, still broken. Came back a week later, still broken, so we called their help desk and they said they were having database issues, the application had to be restarted. We did, it worked, or so we thought. I got in the car and the intro with the Assist tech on the line went through fine, but when trying to use the BMW Remote app, we found my account's "secondary account information" was missing my email address, so my e-mail address had to be added. They were going to create a ticket, but it was expected to take two weeks to complete. It takes two weeks to add an e-mail address? Wow. It's now been a month since I bought my car and this is still broken.

2.) The Google Maps "send to car" functionality does not work. I would blame Google for this if I hadn't been seeing BMW commercials advertising specifically this feature as available for their vehicles. See this thread: https://productforums.google.com/d/m...A/J1Y0b3ZIhQ8J

3.) The M235i was sent out with features advertised that do not exist on the vehicle, or do not exist as described. Examples: a.) the harman kardon sound system was advertised as 16 speakers, 600W amp, but is in reality 12 speakers, 360W, and does not have the HK sound processing. b.) the comfort access package was advertised to have the hands-free trunk opening feature, but it does not. (The website was changed immediately after these were reported in the 2-series forums here, so the forums are obviously being read)

I'm not complaining or anything other than sharing this information so that others are aware this is going on and to make sure they're getting what they pay for, because it seems right now the BMW marketing and IT engineering department is getting very lazy.
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