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Originally Posted by Mako
This actually does make sense. Hyundai is not a competitor of BMW as nobody is cross shopping the brands. BMW might be getting some nice cash out of this and maybe hybrid tech. Sure Hyundai is a copycat but they do have some decent engineers too!
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I agree, but Hyundai will probably get more out of this joint venture. It will no doubt help their reputation and probably increase the sale of their Equus.